Digital Marketing Strategist
Tribu | Marketing + Advertising + Graphic Design · San Antonio, Texas ·
Posted Jun 7
Full-Time
About this role
About The Role
This role sits at the intersection of strategy, execution, creativity, analytics, and problem-solving.
You’ll help lead digital growth efforts for multiple brands across paid media, SEO, content strategy, email marketing, conversion optimization, reporting, and campaign ideation.
Some days you’ll be optimizing campaigns. Other days you’ll be solving bigger-picture business problems with the team.
This is not an entry-level coordination role.
We are looking for someone with judgment. Someone who can think independently, identify opportunities, connect dots, ask smart questions, and improve the quality of thinking inside our digital department.
If your ideal workday is waiting to be told exactly what to do, this role is probably not for you.
What You’ll Be Doing
Build and optimize digital marketing campaigns across Google Ads, Meta, LinkedIn, email, SEO, and organic channelsAnalyze campaign performance and identify meaningful opportunities for growth, not just surface-level metricsTranslate business goals into strategic marketing actionsContribute ideas during brainstorming, strategy, and campaign planning sessionsWrite and refine messaging, ad copy, campaign concepts, and content directionUse AI tools intelligently to improve efficiency, ideation, research, and execution qualityCollaborate with designers, developers, PMs, and strategists to launch effective campaignsHelp identify what is actually moving results for partners and double down on itOwn work with accountability and follow-throughContinuously learn. The digital landscape changes constantly, and we expect our team to evolve with it
YWhat We’re Looking For
You naturally think beyond the task itselfYou ask “why?” before executingYou can balance creativity with performance thinkingYou are resourceful and proactiveYou can learn quickly without needing constant hand-holdingYou care deeply about qualityYou understand that marketing is part psychology, part strategy, part executionYou can communicate clearly and confidently with both teammates and partnersYou enjoy solving problems, not just completing assignments
Experience We’d Like To See
3+ years in digital marketing, growth marketing, or performance marketingExperience managing campaigns with measurable outcomesStrong understanding of paid media, analytics, SEO fundamentals, and conversion thinkingStrong writing ability and communication skillsComfort moving between B2B and B2C brandsFamiliarity with AI tools and modern marketing workflowsAgency experience is a plus, but not required
Bonus Points
Strong strategic instinctsExcellent copywriting abilityCRO experienceEmail/lifecycle marketing experienceAbility to present ideas confidently in meetingsExperience balancing multiple brands and priorities simultaneously
What Will Make Someone Successful Here
CuriousAccountableFast learnersEmotionally intelligentCourageous thinkersHigh ownership peopleObsessed with improvingEnergized by building great work with other talented people
We care less about checking every software box and more about whether you can think, adapt, learn, and contribute meaningful value to the Tribe.
Compensation & Perks
Competitive salary based on experienceHybrid flexibilityPaid holidays and PTOOngoing training and developmentA highly collaborative, creative, and strategic environmentA culture that values boldness, integrity, empathy, trust, and respect
We are building a powerhouse digital department. If that excites you, we encourage you to apply. In-house, full-time position. This position is not remote.
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