Digital Marketing Strategist - E-commerce

Our client, a leading innovator in the consumer goods sector, is looking for a highly skilled Digital Marketing Strategist to drive their e-commerce growth. Based in Philadelphia, Pennsylvania, US , this role will be instrumental in developing and executing comprehensive digital marketing campaigns across multiple channels to enhance brand visibility, acquire new customers, and maximize online sales. You will be responsible for managing SEO, SEM, social media marketing, email marketing, and content strategy, while meticulously tracking and analyzing campaign performance to optimize ROI. The ideal candidate possesses a data-driven mindset, a deep understanding of the e-commerce landscape, and a passion for creating impactful digital experiences. Responsibilities: Develop and implement data-driven digital marketing strategies to support e-commerce sales goals. Manage and optimize paid search (SEM) campaigns across Google Ads and other platforms. Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and drive qualified traffic. Create and manage engaging social media marketing campaigns to build brand awareness and community. Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing. Oversee content marketing initiatives, including blog posts, website copy, and creative assets. Analyze website traffic, conversion rates, and campaign performance using tools like Google Analytics. Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement. Collaborate with product, sales, and creative teams to ensure cohesive marketing efforts. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Manage the digital marketing budget effectively to maximize ROI. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce. Proven expertise in SEO, SEM, social media marketing, and email marketing. Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEO platforms (e.g., SEMrush, Ahrefs), and email marketing software. Strong analytical skills and the ability to interpret complex data sets. Excellent written and verbal communication skills. Experience with content management systems (CMS) and e-commerce platforms. Demonstrated ability to manage multiple projects and meet deadlines. Creative thinking and problem-solving abilities. Team player with strong interpersonal skills. This is an exciting opportunity to lead digital marketing initiatives for a dynamic brand and significantly impact online sales growth. Join our vibrant team and shape the future of our digital presence.