Digital Marketing Specilist

Are you passionate about driving measurable results through digital advertising? Do you thrive on optimizing campaigns, analyzing data, and delivering strong ROI? We are seeking a skilled and motivated Digital Marketing Specialist to plan, execute, and optimize our online advertising and marketing initiatives. The ideal candidate has hands-on experience with digital ad platforms, social media management, and data-driven campaign strategies. This role is key to driving brand awareness, generating qualified leads, and supporting overall business growth. Key Responsibilities: Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta/Facebook, Instagram, LinkedIn, etc.) Manage company social media accounts: content planning, posting, community engagement, and paid promotions Oversee SEO strategy, including keyword research, website optimization, and content recommendations Develop and execute email marketing campaigns and newsletters Monitor campaign performance and provide detailed reporting on KPIs, ROI, and marketing effectiveness Collaborate with sales and leadership teams to align marketing strategies with company goals Stay up-to-date with industry trends, tools, and best practices in digital marketing Additional projects and duties as may be assigned Qualifications: Proven experience in digital marketing, online advertising, or related field Proficiency in platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, etc. Strong knowledge of SEO, SEM, and content marketing Experience with email marketing tools (Mailchimp, HubSpot, Constant Contact, etc.) Excellent analytical skills and ability to interpret data into actionable insights Strong communication and organizational skills Creative mindset with attention to detail Preferred (but not required): Experience with graphic design tools (Canva, Adobe Creative Suite) Knowledge of marketing automation platforms (HubSpot, Marketo, etc.) Familiarity with website analytics tools (Google Analytics, GA4, etc.)