DIGITAL MARKETING SPECIALIST

Job Details: Job Location: 21783 MARKETING - JOHNSON CITY, TN 37615, Position Type: Full Time, Job Category: Clerical, WHO WE ARE: State of Franklin Healthcare Associates is a physician-led and team-member owned multi-specialty care group headquartered in Johnson City, TN with locations in the upper East Tennessee & Southwest Virginia region.  Our mission is to improve the health and well-being of our patients and our team members.   PRIMARY RESPONSIBILITIES: Execute go-to-market digital programs Develop content for all digital channels Digital performance reporting and analysis on aggregate data Utilize Google AdWords campaigns, search engine optimization, and other resources to increase traffic and improve conversion rates Create systems to measure key process indicators (KPI) Maintain knowledge of healthcare industry Maintain strict confidentiality Follow organizational policies and procedures REQUIREMENTS: Bachelor’s degree in marketing, communications, or other appropriate field of study EXPERIENCE: A minimum of 3+ years of progressive, proven experience in digital marketing roles. Experience in healthcare is strongly preferred.   WHAT WE OFFER: State of Franklin Healthcare provides a comprehensive and competitive total compensation package designed to meet the needs of our full-time team members to include: Company Provided Life and Accidental Death and Dismemberment Insurance Company Provided Long Term Disability Insurance Employee Stock Ownership Plan  401(k) Company Contributions Voluntary options for Medical, Dental, Vision, and additional Life Insurance. Company match in Health Savings Account Plans (restrictions apply) Vacation, Personal, Sick and Holiday Time Off An array of team member perks and discounts Tuition Assistance Programs And more! Qualifications: