Digital Marketing Specialist (Paid Search) JN -072026-179257

Goodwin Recruiting · Peoria, Illinois · Posted Aug 20
Full-Time
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About this role

To Apply for this Job Click Here This is an opportunity to take full ownership of Google Ads and directly drive the growth of an established ecommerce brand. We’re looking for a Digital Marketing Specialist (Paid Search) who has personally built, managed, and optimized Google Ads campaigns—not someone whose experience is primarily overseeing an agency. You’ll own Search, Shopping, and Performance Max campaigns, manage significant monthly budgets, and make the day-to-day strategic decisions that drive ROAS, revenue, customer acquisition, and growth. If you love digging into the data, finding opportunities others miss, and continuously optimizing performance, this is an opportunity to make a direct and visible impact. Candidates must be authorized to work in the United States without employer sponsorship, now or in the future. Visa sponsorship is not available for this position. Compensation Targeting $70-90,000 annuallyHigher compensation considered for candidates with ecommerce experience managing larger paid media budgets What You'll Do: Own and optimize Google Ads campaigns across Search, Shopping, and Performance MaxManage high five-figure to six-figure monthly paid media budgets with accountability for ROAS, revenue, and customer acquisitionDevelop campaign strategy, bidding, audiences, keyword structures, and asset groupsAnalyze Search Terms Reports, optimize keywords, add negatives, and reduce wasted spendOptimize Google Merchant Center, product feeds, and Shopping campaign performancePartner with creative and web teams to improve ads, landing pages, and conversion ratesReport on campaign performance and recommend data-driven optimizationsWhat You Bring 2–4+ years of hands-on Google Ads experienceExperience managing paid search campaigns for ecommerce, retail, consumer products, or direct-to-consumer (DTC) brandsStrong expertise with Google Search, Shopping, and Performance Max campaignsExperience managing high five-figure to six-figure monthly Google Ads budgetsExpertise in keyword strategy, Search Terms Reports, negative keywords, audience targeting, bid management, and budget optimizationExperience with Google Merchant Center, product feeds, feed optimization, and conversion trackingProficiency with Google Analytics, Google Tag Manager, and Excel or Google Sheets If you're passionate about paid search, thrive on data, and want to own campaigns that directly drive ecommerce growth, we'd love to hear from you. JOB ID: 179257 #post Lori Oberlander To Apply for this Job Click Here

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