Digital Marketing Specialist

To drive measurable enrollment growth for client partners in higher education, the full-time remote Digital Marketing Specialist will execute specialized digital advertising campaigns, collaborate with strategists and client success managers, and leverage data for performance optimization. Key responsibilities Collaborate with Marketing Strategists and Client Success Managers to execute digital marketing strategies for clients Execute advertising campaigns across various digital channels, including SEM, social media, and programmatic media Consult with the analytics team to implement tracking and manage marketing metrics for campaign reporting Required qualifications Bachelor's degree in Marketing or a related field, or equivalent experience 2-3 years of experience in a comparable digital marketing role Solid understanding of Google Analytics and digital marketing metrics Ability to obtain Google Ads and Google Analytics certifications within the first 30 days of employment Strong organizational skills and a passion for delivering excellent and efficient work