Digital Marketing Specialist

Are you a creative marketer who loves bringing ideas to life through digital campaigns, compelling content, and eye-catching design? We are seeking a talented Digital Marketing Specialist to help drive brand awareness, audience engagement, and business growth through innovative marketing initiatives. This is an exciting opportunity for a marketing professional who enjoys wearing multiple hats and making a direct impact. From creating engaging content and managing digital campaigns to analyzing performance metrics and supporting brand development, you'll play a key role in shaping the organization's marketing presence and driving meaningful results. Company & Position Highlights Competitive Compensation: $50,000–$60,000 annually, based on experience and qualificationsOpportunity to contribute to high-impact marketing campaigns and brand-building initiativesCollaborative and creative team environmentExposure to digital marketing strategy, content development, graphic design, and analyticsHands-on role with opportunities to influence marketing direction and campaign performanceProfessional growth opportunities within a dynamic and evolving organizationFast-paced workplace where creativity and innovation are encouraged Responsibilities of the Digital Marketing Specialist Design and develop marketing collateral, promotional materials, advertisements, and branded content for both digital and print channelsPlan, execute, and optimize digital marketing campaigns across email, social media, and online advertising platformsManage social media accounts by creating content calendars, publishing content, monitoring engagement, and growing online communitiesMaintain and update website content while supporting ongoing optimization efforts to improve user experience and engagementCollaborate with internal stakeholders and external partners to ensure consistent brand messaging across all channelsCreate compelling written and visual content that strengthens brand awareness and connects with target audiencesMonitor campaign performance, analyze key metrics, and provide actionable insights to improve marketing effectivenessSupport lead generation initiatives through audience segmentation, campaign tracking, and database managementAssist with the planning and execution of events, promotions, trade shows, and special marketing projectsCoordinate photography, product information, creative assets, and promotional materials to support sales and business development effortsMaintain brand standards across all marketing materials and communicationsResearch emerging marketing trends, technologies, and automation tools to identify opportunities for continuous improvement Qualifications of the Digital Marketing Specialist Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field preferred3–5 years of experience in digital marketing, content creation, graphic design, brand marketing, or a related disciplineStrong proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, as well as knowledge of prepress processesExperience managing social media platforms, digital advertising initiatives, and content calendarsFamiliarity with WordPress, Shopify, email marketing platforms, and CRM systems highly preferredExperience using Google Analytics and other reporting tools to measure campaign performance and marketing effectivenessStrong graphic design, branding, and visual storytelling abilitiesExcellent written and verbal communication skills with the ability to create engaging content across multiple platformsHighly organized with the ability to manage multiple projects, deadlines, and priorities simultaneouslyCreative mindset with a passion for marketing trends, consumer behavior, and brand developmentAbility to work both independently and collaboratively in a fast-paced team environment Submit your resume today for immediate consideration! Want to explore more exciting job opportunities? Click here Please Note: City Personnel offers extended interview hours from 7 AM–7 PM upon request. Join a Top Workplace in Rhode Island! Recognized as one of The Providence Journal's Top Workplaces, City Personnel is your trusted local recruitment partner based in Providence, RI. For over 20 years, we've been connecting top talent with leading employers throughout Rhode Island and Southern Massachusetts. At City Personnel, we don't just match talent with opportunity—we invest in your growth and professional success. When you work with us, you'll enjoy: Dedicated Career Coaching to help with resumes, interviews, and career planningReferral Program opportunitiesTemporary Employee Benefits including Paid Sick Time, Holiday Pay, Health Insurance, and Weekly PayCity Personnel isn't just a staffing agency—it's a team that values your success and supports your career every step of the way. Ready to take the next step in your career? Apply today and discover why we've been voted a Top Workplace in Rhode Island! Contact us today at (401) 331-2311 to find your perfect job match!