Digital Marketing Specialist (Paid Media & Social Media)

Responsibilities Manage and optimize paid media campaigns across Google, Meta, and Linkedin to drive brand awareness and lead generation. Work with CRM tools (e.g., HubSpot, Salesforce) to track lead flow and attribute campaign success. Support social media strategy, content scheduling, and day-to-day management across key platforms. Monitor campaign performance, analyze KPIs (CTR, CPL, ROAS), and recommend optimizations. Assist with digital content promotion for product launches, events, and demand generation campaigns. Stay current with social media trends, particularly short-form video, to showcase robotics products in engaging ways. Collaborate with sales, product, and creative teams to support integrated marketing initiatives. Qualifications Bachelor's degree in Marketing, communications, or related field 2+ years of experience in digital marketing, with focus on paid media and social media. Hands-on experience with ad platforms and analytics tools Ability to translate complex technical concepts (robotics/AI) into compelling social content and ad copy Strong understanding of performance metrics and campaign optimization. Experience in the B2B, technology, or robotics industry is preferred. Pay: $60,000.00 - $80,000.00 per year Benefits: Dental insurance Health insurance Paid time off Vision insurance Work Location: In person