Digital Marketing Specialist

Our client, a dynamic marketing agency, is looking for a creative and results-driven Digital Marketing Specialist to join their team in Boise, Idaho, US . This role is pivotal in developing and executing comprehensive digital marketing strategies to enhance brand visibility and drive customer engagement for our diverse client base. The Digital Marketing Specialist will manage various online marketing channels, including social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), and content marketing. Responsibilities include creating engaging content, planning and executing advertising campaigns, analyzing campaign performance, and optimizing strategies for maximum ROI. You will also be responsible for managing social media presence, building online communities, and staying up-to-date with the latest digital marketing trends and technologies. The ideal candidate will possess a strong understanding of digital marketing principles, excellent copywriting and communication skills, and proficiency in marketing analytics tools. Experience with various digital marketing platforms and software is essential. This is an exciting opportunity to work with a talented team, manage impactful campaigns, and contribute to the growth of our clients' businesses. We are looking for an individual who is analytical, creative, and passionate about delivering measurable results in the digital space. A proactive approach to learning and adapting to the ever-evolving digital landscape is highly valued. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 2-4 years of experience in digital marketing roles. Proven experience with SEO/SEM, social media marketing, email marketing, and content marketing. Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools). Excellent written and verbal communication skills, with strong copywriting abilities. Creative thinking and problem-solving skills. Ability to manage multiple projects simultaneously and meet deadlines. Team player with a collaborative attitude. Basic understanding of graphic design principles is a plus. Experience with CRM software is beneficial.