Digital Marketing Specialist SEO PPC LLM SOCIAL

Overview Western Disaster Clean Up is hiring a Digital Marketing Specialist to take full ownership of our online presence. This role focuses on driving leads, improving visibility, and building a strong brand across all digital channels. Key Responsibilities • Manage and maintain company website (updates, design improvements, performance) • Build, manage, and optimize PPC campaigns (Google, Bing, and other platforms) • Track ad performance and continuously improve ROI and cost per lead • Develop and execute SEO strategy (technical, on-page, and off-page) • Write and publish blog content to improve rankings and authority • Create and manage all social media accounts (Facebook, Instagram, TikTok, YouTube, etc.) • Plan and execute consistent content posting schedules • Shoot, edit, and publish photo and video content for marketing use • Create short-form video content (Reels, TikToks, YouTube Shorts) • Design digital content (ads, graphics, landing pages) • Set up and manage call tracking (CallRail) and conversion tracking • Monitor analytics and provide performance reports Work Location & Requirements • This is an in-office position based at our location in Provo, Utah • Requires regular field work at job sites to capture photo and video content • Must be comfortable working both in an office setting and active job site environments Required Skills • Google Ads (AdWords) management • Google My Buisness and LSA • Website design and maintenance (WordPress) • HTML knowledge • SEO fundamentals and content strategy • Meta Ads (Facebook/Instagram) • Photography and photo editing (Lightroom or similar) • Digital design (ads, graphics, branding) • Video creation and editing (short-form content) • Experience with CallRail or similar call tracking tools • Strong understanding of analytics and performance tracking Preferred Qualifications • Experience in home services or restoration industry • Experience with Bing Ads and Local Services Ads • Knowledge of Google Analytics, Search Console, and Tag Manager • Ability to manage multiple campaigns and platforms simultaneously Application Requirements • Resume with relevant work experience • Portfolio showcasing past work (websites, ads, content, design, etc.) • Links to social media accounts you have managed or created Compensation & Benefits • Competitive salary (DOE) • Bonus opportunities tied to performance (leads, ROI) • Growth opportunity within a fast-scaling company Position Goal Drive consistent lead generation, increase market dominance, and build a strong digital presence across all service areas. Pay: $55,000.00 - $65,000.00 per year Benefits: • Dental insurance • Health insurance • Paid time off Work Location: In person