Digital Marketing & Social Media Specialist

About the Role Our client is looking for a motivated and skilled Digital Marketing & Social Media Specialist to join their team in Durham . This role is key to enhancing our client's online presence, driving engagement, and supporting marketing objectives through strategic digital campaigns. You will be responsible for managing social media channels, creating compelling content, and executing digital marketing initiatives across various platforms. This position offers a fantastic opportunity to contribute to impactful marketing efforts in a fully remote setting, working with a dedicated and forward-thinking team. Key Responsibilities Develop and implement social media strategies to increase brand awareness, engagement, and website traffic. Create, curate, and manage engaging content (text, image, video) for social media platforms and other digital channels. Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization. Monitor social media trends, conversations, and competitor activities, providing insights and recommendations. Collaborate with cross-functional teams to ensure brand consistency and align digital efforts with overall marketing goals. Analyze digital marketing campaign performance, track KPIs, and generate regular reports with actionable insights. Requirements Bachelor's degree in Marketing, Communications, Digital Media, or a related field. 3+ years of experience in digital marketing, social media management, and content creation. Proven experience developing and executing successful social media strategies and campaigns. Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics). Strong understanding of SEO, SEM, and email marketing principles. Excellent writing, editing, and communication skills. Benefits Competitive salary and potential for annual bonuses. Comprehensive health, dental, and vision insurance. Fully remote work opportunity, providing excellent work-life balance. Budget for professional development and continuing education. A collaborative and supportive team culture focused on innovation and growth. Generous paid time off and flexible working hours.