Digital Marketing Manager

Position Summary Metta Group is seeking an experienced, results-driven Digital Marketing Manager (Independent Contractor) to lead digital marketing strategy and execution for our concerts, festivals, venues, and entertainment brands. The primary objective of this role is to drive ticket sales and maximize marketing ROI through paid digital advertising, CRM, email/SMS, social media, audience development, and data- driven campaign optimization. Scope of Services Develop and execute comprehensive digital marketing strategies for Metta Group eventsfrom announcement through show day. Manage and optimize paid advertising budgets across Meta, Google, TikTok, YouTube,Spotify, and other relevant platforms. Monitor ticket sales and campaign performance, adjusting strategy, audiences, creative,and advertising spend to maximize results. Collaborate with artist management, promotional team, and event partners to coordinateartist content, grassroots promotions, partnerships, influencers, media, and other initiatives designed to drive ticket sales. Develop and execute email and SMS campaigns, including announcements, presales,onsales, reminders, promotions, and post-event communications. Grow and segment Metta Group's customer database to improve targeting, retention, andrepeat attendance. Coordinate organic social media and content strategy with paid marketing campaigns andcreative partners. Optimize event landing pages, ticketing pages, tracking, retargeting, and conversionfunnels. Provide regular reporting on ticket sales, advertising performance, ROAS, cost peracquisition, conversions, and other key metrics, with strategic recommendations to Metta Group leadership. Support additional marketing initiatives related to Metta Group's events and brands asmutually agreed. Qualifications 3-5+ years of digital marketing experience; live entertainment, concerts, festivals, nightlife,hospitality, or similar consumer events strongly preferred. Proven experience managing paid digital advertising campaigns and budgets.Strong understanding of Meta Ads, Google Ads, TikTok, GA4, CRM/email/SMS platforms,retargeting, and conversion tracking. Strong analytical, organizational, and communication skills with the ability to managemultiple event campaigns simultaneously. Performance Expectations Success will be evaluated primarily through ticket sales performance, ROAS, cost per ticket sold, marketing ROI, customer database growth, conversion rates, and timely campaign execution. Independent Contractor This is a 1099 Independent Contractor position and does not create an employer-employee relationship. The contractor will maintain discretion over the methods used to perform the services while meeting mutually agreed-upon campaign objectives, deliverables, and deadlines. Compensation and additional terms will be outlined in a separate Independent Contractor Agreement. About Metta Group Metta Group is a live entertainment company based in Honolulu, HI producing concerts, festivals, and special events across multiple genres since 2019. We combine talent, marketing, strategic partnerships, and event production to create exceptional live experiences and build lasting relationships with fans, artists, venues, and partners. Our brands include Audiophile, RiseUp Live, and Recess Project. Pay: $2,000.00 - $4,000.00 per month Benefits: Flexible scheduleWork Location: Remote