Digital Marketing Manager

Overview This confidential opportunity is perfect for someone looking to take the next step in their career. Due to the sensitive nature of this position, full details will be shared only with shortlisted candidates. If you’re looking to further your career in digital marketing, we encourage you to apply. Summary Your responsibilities will include the implementation, oversight and troubleshooting of various marketing-related software programs, maintaining a social presence across various channels and supporting our digital marketing strategy. Responsibilities: Support digital marketing strategy, campaign execution, launch planning and performance reporting. Analyze performance data and provide recommendations regarding budget, initiatives, improvements, optimization and growth opportunities. Relationship management with third-party marketing agencies, advertising partners, technology vendors, and service providers. Develop, maintain and distribute recurring reporting on advertising performance, metrics, SEO, and ROI. Manage paid search, display advertising, geofencing, social media advertising, and ILS performance Maintain consistency of brand, messaging, photography, and videography Candidate Qualities: High school diploma and/or equivalent work experience 3+ years experience in a digital marketing role Strong analytical skills with the ability to interpret performance data, identify trends, and make strategic recommendations Experience managing digital advertising campaigns, marketing technology platforms, AI tools and analytics platforms Experience managing third-party vendors, marketing budgets, and performance expectations. Benefits: Our company offers a comprehensive benefits plan to be shared with shortlisted candidates Job Type: Full-time Pay: $80,000.00 - $85,000.00 per year Work Location: Hybrid remote in East Lansing, MI 48823