Digital Marketing Manager

**Company:** At Kem Krest, we are more than a supply chain solutions provider - we are a trusted partner to some of the world’s leading automotive, heavy-duty, and powersports OEMs. As a certified minority-owned business, we deliver customized services in packaging, logistics, and compliance with a focus on innovation, quality, and customer success.   With a global network, high-touch service, and a relentless commitment to quality, Kem Krest is the go-to partner for companies seeking to streamline operations, reduce costs, and accelerate growth. Join us and be part of a team that’s passionate about making supply chains smarter, and partnerships stronger.  **Opportunity:** At Kem Krest, we’re investing in modern, data-driven marketing - and we’re looking for a Digital Marketing Manager to help lead that transformation. In this role, you’ll have the opportunity to **build and scale our digital marketing capabilities from the ground up**, directly influencing how we grow brand awareness, expand our sales pipeline, and win new business. This is not a “maintain the status quo” role - you’ll define strategy, implement new approaches, and create measurable impact across the organization. If you’re energized by **turning insights into action, building systems that drive growth, and seeing your work clearly tied to business outcomes**, this is a unique opportunity to make a meaningful mark. **Work Location & Travel:** * Fully remote * Strong preference for candidates located in the Midwestern US (e.g. Detroit, Chicago, Indianapolis) to support close collaboration * Travel: less than 20% **Responsibilities:** * **Own and evolve Kem Krest’s digital marketing strategy end-to-end**, defining how we show up across SEO, paid media, social, email, and web to drive awareness and demand in priority markets * **Build a modern, data-driven marketing engine**, leveraging analytics to inform decisions, optimize performance, and clearly connect marketing activity to pipeline and revenue outcomes * **Design and execute high-impact, multi-channel campaigns** that engage target accounts, personas, and verticals—translating business priorities into measurable marketing programs * **Drive demand generation and pipeline growth**, increasing qualified inbound leads (MQLs/SQLs) while improving conversion rates across the entire funnel * **Continuously optimize digital performance**, including SEO, GEO, paid search, and paid social, to maximize reach, engagement, and return on investment * **Elevate the website experience**, improving content, UX, and conversion paths to turn traffic into meaningful business opportunities * **Establish and scale robust tracking and reporting frameworks**, delivering clear, actionable insights through tools like HubSpot, Excel, and Power BI * **Lead and influence external agency partners**, holding them accountable to performance, optimizing spend, and ensuring alignment with business objectives * **Partner cross-functionally** with Sales, Account Management, and Operations to ensure marketing efforts are tightly aligned with customer needs and revenue goals * **Build for the future**, developing scalable processes, tools, and capabilities that enable long-term growth and position marketing as a strategic driver of the business **Your Contributions:** * Bachelor's degree in marketing, communications, or a related field preferred * A minimum of 7 years of progressive experience managing digital marketing strategy and execution for B2B audiences * Proven hands-on experience with technical aspects and day-to-day management of SEO, GEO, paid search, and LinkedIn social media programs and related tools (e.g. G4, Google Search Console, SEMRush, Hotjar, etc.) * Strong understanding of best practices in modern website design and user experience * Strong working knowledge of Hubspot CRM for marketing automation and analytics * Proven analytical capabilities, with demonstrated strength in manipulating large data sets using tools like Excel and PowerBI * Natural curiosity and affinity for problem-solving. Lean Six Sigma training or equivalent a plus * Excellent written communication, verbal communication, and presentation skills * Experience managing agency partners is highly desirable