Digital Marketing Lead
Panorama Mortgage Group LLC · Strasburg, Ohio ·
Posted Aug 23
Full-Time
About this role
Description
Digital marketing Specialist that will develop and maintain our digital marketing infrastructure across all paid media platforms, SEO, web and other marketing automation tools.
Also focuses on optimizing our digital presence and platforms to help the company maximize its lead and customer conversion performance through data-driven collaboration with Marketing and Sales Department.
Key Responsibilities
Manage and optimize paid advertising campaigns across Google Ads, Meta, Web and others.? Execute technical and local SEO strategies to improve search visibility and organic traffic.? Implement and maintain conversion data tracking, and marketing analytics.? Core Competencies
Paid Media Management (Google Ads, Meta, other)? Search Engine Optimization (SEO)? Web Development? Landing Page Optimization? Google Analytics 4 (GA4)? Google Tag Manager (GTM)? Conversion Tracking & Attribution? Marketing Automation Conversion Rate Optimization (CRO)? Lead Generation & Funnel Optimization? Requirements
2-5+ years of experience?who can independently perform all these functions:
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