Digital Marketing Director (Remote - DC/MD/VA)

at GovCIO in Boise, Idaho, United States Job Description United States; Fairfax, Virginia No Clearance Needed Hybrid schedule Marketing/Communications/Media & Research GovCIO is currently hiring for a Digital Marketing Director who will lead the strategy, execution, and optimization of digital marketing initiatives to drive brand awareness, demand and lead generation, and audience growth. This role oversees multi-channel digital programs, manages external relationships, and collaborates with cross-functional teams to ensure marketing efforts align with business objectives. This position will be fully remote within the MD/DC/VA area. Responsibilities + Develop and own the end-to-end digital marketing strategy for sponsored editorial product launches, events and conferences + Lead demand generation, digital advertising, SEO / SEM , and email marketing + Oversee content distribution strategies + Manage and optimize marketing technology stack ( CMS , CRM , marketing automation, analytics, ad platforms, social listening/share of voice tools, e.g.) + Analyze performance metrics, report on KPIs, and translate insights into action + Own digital marketing budgets, forecasting, and ROI measurement + Lead, mentor, and grow a team of digital marketers + Collaborate with sales, creative, and executive leadership to ensurealignment between strategy and business goals + Stay current on digital trends, platforms, and best practices Qualifications Required Skills and Experience + Bachelors degree in marketing, Communications, Business, or related field 8-12 years (or commensurate experience) + Proven experience driving demand generation and measurable growth through digital channels + Strong expertise in analytics, attribution models, and performance optimization + Knowledge and working experience with project management tools + Expertise with marketing automation and paid media tools + Excellent leadership, communication, and stakeholder management/oversight + Experience working with external partners and guiding cross-functional teams + Key Skills + Strategic planning and execution + Data-driven decision making + Team leadership and development + Budget management + Cross-channel campaign integration What Success Looks Like + Increased qualified program leads and event registration influenced by digital programs + Improved conversion rates, engagement metrics, and customer acquisition + Working with external SMEs, continue optimizing a well-integrated digital marketing ecosy