Digital Marketing Director

We're looking for a hands-on Digital Marketing Director who can do it all — shoot it, edit it, post it, and sell it. You'll be behind the camera for product and location shoots, running our Instagram, and keeping the website sharp. This is a creative operator role for someone who takes pride in owning the full process, from planning a shoot to watching the sales come in. Key Responsibilities Photography & Content Production • Photograph all e-commerce product shots and location/lifestyle shoots. • Plan and execute shoots end-to-end: concept, location scouting, styling, shooting, and editing. • Coordinate and direct models, handling scheduling, casting, and on-set direction. • Retouch and deliver final assets optimized for web and social. Instagram & Social Media • Own the Instagram content calendar — plan, shoot, edit, and publish. • Create feed posts, Reels, and Stories that grow our audience and drive engagement. • Monitor analytics and adjust strategy based on what's actually working. • Keep a pulse on trends and bring fresh ideas to the table consistently. Website Management • Keep the e-commerce site updated with fresh imagery, accurate product pages, and on-brand copy. • Manage seasonal updates, promotions, and landing pages. • Track site performance (traffic, conversions, bounce rate) and flag opportunities to improve. Budget & Project Management • Own the marketing and production budget — plan it, track it, and report on it. • Source and manage any external vendors or freelancers when needed. • Build shoot schedules and keep projects on time and on budget. What We're Looking For • 3–6+ years in digital marketing and content creation, with a strong photography portfolio. • You can shoot product flat lays and on-figure e-commerce shots as well as lifestyle/location content. • Confident directing models on set and getting the most out of a shoot day. • Deep understanding of what performs on Instagram and e-commerce product pages. • Proficient in Adobe Lightroom and Photoshop (video editing skills a plus). • Strong project management skills — you keep shoots organized and deadlines met. • Experience managing or updating an e-commerce site (Shopify, Squarespace, or similar). • Self-directed and resourceful — you don't wait to be told what to do next. Nice to Have • Video/Reels shooting and editing experience. • Experience running paid social campaigns (Meta Ads). • Familiarity with email marketing tools (Klaviyo, Mailchimp). Pay: $25.00 - $40.00 per hour Work Location: In person