Digital Marketing & Design Specialist

Job Summary The Marketing Element is looking for a Digital Marketing & Design Specialist to manage paid social campaigns, build visual assets, and keep client websites running smoothly. This role blends hands-on design work with campaign execution and site management, ideal for someone who can move between Meta Ads Manager, a design file, and a client's website in the same day. You'll work closely with our creative team and clients to turn strategy into deliverables that actually move the needle for local RGV businesses. Key Responsibilities Paid Social Advertising Set up, manage, and optimize ad campaigns across Meta (Facebook and Instagram) for client accounts Monitor performance, adjust targeting and budgets, and report on campaign results Apply conversion optimization techniques, testing landing pages and calls-to-action to improve engagement and conversions Stay current on platform updates and best practices for Meta Ads Manager Graphic Design Design logos, flyers, and other brand assets for client accounts using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools Light Edit and retouching photos for client marketing materials Website Design & Management Build and update client websites (layout, content, plugin integrations) using CMS platforms like WordPress Apply basic SEO best practices to site content, including keyword research to support organic search visibility Perform routine maintenance and troubleshoot issues as they arise Ensure sites are mobile-friendly, on-brand, and aligned with client goals Marketing Support Track campaign and website performance using Google Analytics and other reporting tools, and use those insights to adjust strategy Support email marketing efforts, including content, segmentation, and basic automation, where clients need it Contribute to content creation across formats (copy, graphics, short video) as needed for client accounts Client Coordination Communicate directly with clients via shared team chat platforms Translate client goals into ad, design, or web deliverables Collaborate with the content and social media team to keep visual branding consistent across channels Qualifications 1-3 years of professional experience in digital marketing, design, or web management (agency experience a plus) Demonstrated experience managing ad campaigns in Meta Ads Manager Proficiency in design tools (Adobe Creative Suite or Canva) including basic motion graphics and photo editing Experience building or managing websites (WordPress or similar), including plugin management and basic SEO Comfortable with web analytics tools (Google Analytics or similar) to track and report on performance Familiarity with email marketing platforms (Mailchimp or similar) is a plus Bilingual (English & Spanish) preferred for client communication Highly organized, deadline-driven, and comfortable managing multiple client accounts at once Strong initiative and a desire to grow within a creative agency What We're Looking For This role is ideal for someone who: Enjoys working across disciplines rather than specializing in just one Can manage client-facing deliverables independently with minimal oversight Thrives in a collaborative, fast-moving agency environment Growth Opportunity As The Marketing Element grows, this role can evolve into: Paid Media Manager Creative Director Web Strategist Or a custom hybrid role based on your strengths and goals Growth includes expanded responsibilities, leadership opportunities, and increased pay. To Apply Resume and portfolio required. Please include samples of ad campaigns you've managed and design or web work you've completed. Pay: $15.00 - $25.00 per hour Benefits: Flexible schedule Paid time off Professional development assistance Referral program Shift availability: Day Shift (Required) Ability to Commute: Edinburg, TX 78539 (Required) Work Location: In person