Digital Marketing

About the Role Our client is searching for an experienced and strategic Digital Marketing & Social Media Lead to spearhead their online presence from their Baltimore, Maryland office. This leadership role involves shaping and executing a cohesive digital marketing strategy, with a strong emphasis on social media's role in driving e-commerce success and brand awareness. You will manage a small team, oversee campaign development, and ensure that all digital efforts align with the company's overall business objectives. This hybrid role balances in-office collaboration with remote flexibility, ideal for driving impactful digital initiatives in Baltimore. Key Responsibilities Develop and oversee the execution of integrated digital marketing campaigns, including SEO, SEM, email marketing, and content marketing, with a focus on e-commerce.Lead the social media strategy, managing all social channels to foster community engagement, brand advocacy, and direct sales.Manage and mentor junior marketing staff, providing guidance and fostering professional growth.Analyze campaign performance data from all digital channels, providing strategic recommendations for improvement and budget allocation.Collaborate with cross-functional teams to develop compelling marketing collateral and ensure consistent brand messaging across all touchpoints.Stay abreast of the latest digital marketing trends, tools, and technologies, recommending innovative approaches to maintain a competitive edge.Requirements 5+ years of experience in digital marketing, with at least 2 years in a leadership or management role.Demonstrated success in developing and executing social media strategies that drive measurable e-commerce results.Strong understanding of SEO, SEM, email marketing automation, and content marketing principles.Experience with marketing analytics platforms (e.g., Google Analytics, social media insights) and CRM systems.Excellent leadership, project management, and communication skills.Benefits An attractive salary commensurate with experience.A comprehensive benefits package including health, dental, and retirement savings options.Opportunities for professional development and attending industry conferences.A dynamic work environment with a culture of innovation and collaboration in Baltimore.Hybrid work model offering flexibility and work-life balance.