Digital Advertising Strategist

A company is looking for a Digital Advertising Strategist experienced with Meta and Google Ads. Key Responsibilities Plan, launch, and optimize paid campaigns across Meta & Google Ads and possibly other platforms Analyze performance data and improve KPIs including ROAS, CPA, CTR, and conversion rate Lead strategic direction for ad creative, messaging, and landing pages while monitoring campaign health Required Qualifications 3+ years of direct, hands-on campaign management experience 3+ years of experience with Meta and Google Ads Proven experience managing monthly budgets of $10K-$100K+ Strong understanding of campaign structure, targeting, tracking, and reporting Familiarity with AI tools such as ChatGPT and Claude