Digital Advertising Manager

Internet Advertising Management Build, launch and optimize Google Ads campaigns Create and manage Meta (Facebook & Instagram) campaigns Manage Microsoft Ads (Bing) Implement YouTube campaigns Create and manage Programmatic campaigns Build Remarketing audiences Configure conversion tracking Manage Google Tag Manager Monitor campaign budgets Optimize bids and audiences Perform A/B testing Review search term reports Analyze campaign performance and recommend improvements Internal and External Communications Participate and oversee Digital Department meetings and brainstorming sessions Work with production staff to ensure work is generated correctly Setting up Dashboard access for clients Presenting to current and potential new clients Ensuring client websites are optimized for full potential of campaign spend Maintain current Google Ads and Analytics and/or Meta certifications and stay informed on emerging digital advertising trends and platform updates. Additional Potential Responsibilities: Search Engine optimization (SEO) Discuss and review Search Engine Optimization (SEO) tactics with internal team and clients Research, identify and establish partnerships with authoritative web sites for link-building Potential Digital Advertising Platforms Full understanding of how to implement and optimize various digital ad platforms, such as, but not limited to: Google AdWords, Google Analytics, Microsoft Excel, Facebook, Instagram, Twitter, LinkedIn, Pinterest, HULU, Disney+, Paramount+, TikTok, Snapchat, etc.