Digital Advertising and Performance Manager

Digital Advertising & Performance Manager Location: Minneapolis, MN Reports to: Director of Ecommerce Role Overview As the Digital Advertising & Performance Manager, you will be the driving force behind profitable growth within our ecommerce ecosystem through strategic on-site and off-site digital advertising. You will take ownership of the strategy, execution, optimization, and performance analysis of our paid media investments across key platforms such as Amazon, Target, Walmart, and other emerging channels. This role is crucial not only for campaign execution but also for providing valuable insights and storytelling. You will transform performance data into clear, actionable recommendations for internal teams and our brand partners. Key Responsibilities On-Site Advertising & PPC Develop and implement an effective on-site advertising strategy across major retail media networks including Amazon, Target, and Walmart.Oversee budgets, bids, and campaign structures to maximize return on ad spend (ROAS), efficiency, and overall profitability.Continuously optimize campaigns across sponsored products, brands, display, and new ad formats.Collaborate with brand partners and internal stakeholders to synchronize advertising efforts with product launches, inventory management, pricing, and promotional strategies.Off-Site Advertising & Demand Generation Create and execute strategies for off-site advertising aimed at driving brand awareness, traffic, and customer engagement.Manage campaigns involving influencers, paid social advertising, digital media, and performance-based initiatives.Analyze channel mix, audience targeting, and attribution to foster incremental growth.Marketing Analytics & Performance Insights Utilize marketing analytics to assess campaign effectiveness across all channels and the complete conversion funnel.Analyze key performance indicators (KPIs) including ROAS, TACoS, conversion rate, CPC, impression share, and incremental lift.Identify trends, opportunities, and risks across various brands and platforms.Leverage data to inform optimization strategies, budget allocation, and growth recommendations.Brand Partner Recaps & Reporting Generate clear and concise campaign recaps for brand partners on a regular basis.Translate complex performance data into actionable insights and strategic recommendations.Support discussions with brand partners through performance reviews, testing outcomes, and future plans.Work with internal teams to ensure that advertising strategies align with overall brand objectives.Tools, Testing & Optimization Employ advanced ecommerce and advertising tools for data-driven decision-making.Conduct continuous testing involving keywords, creatives, audiences, and media formats.Stay updated on platform enhancements, new advertising products, and emerging best practices.Required Skills & Experience 4-7 years of experience in ecommerce advertising, digital marketing, or performance marketing.In-depth hands-on experience with PPC and retail media networks.Strong analytical skills with the ability to interpret data effectively.Experience in presenting performance insights to both internal stakeholders and external partners.Adept at balancing growth objectives with margin and profitability targets.Preferred Platforms & Tools Experience with some or all of the following: Retail Media & PPC: Amazon Ads, Amazon DSP, Amazon AMC, Walmart Connect, Target Roundel, TikTok, Youtube, Instagram, Facebook.Analytics & Insight Tools: Pacvue (or similar ad software), Citrus, Criteo, Helium 10, SmartScout, Google Analytics.Marketing & Performance Analytics: Platform-native reporting, BI tools, and attribution frameworks.Collaboration & Reporting: Dashboards, performance recaps, and executive summaries.