Creative Director

The Creative Director is responsible for driving, elevating, and evolving the Harry & David brand and its affiliated portfolio across all customer touchpoints. This role provides strategic and inspirational leadership for a multidisciplinary Creative Team, shaping world-class storytelling and delivering premium, cohesive brand experiences across print, digital, retail, and omnichannel marketing. This leader will champion Harry & David’s brand pillars by developing compelling brand narratives, conceptualizing seasonal and campaign photography, and actualizing holistic go-to-market creative executions. The Creative Director ensures all creative output reflects a premium positioning within the food gifting, entertaining, and home lifestyle space—driving customer engagement, demand, and company goals. **Responsibilities** **Brand Leadership & Creative Strategy** * Elevate the Harry & David brand storytelling to reinforce and expand upon key brand pillars. * Strategically align creative concepts, visual design, and content direction with merchandising, marketing, and business strategies. * Lead the ideation and conceptual development of all brand photography, video, and content across channels. * Develop and present seasonal creative strategy, themes, and campaign directions for large-scale initiatives and go-to-market moments. **Creative Execution & Omni-Channel Delivery** * Oversee design and execution of all creative assets including catalogs, print marketing, email, website creative, social media, retail, and broader digital experiences. * Ensure creative solutions communicate with clarity, distinction, and breakthrough visual storytelling while reflecting a premium brand aesthetic. * Collaborate closely with Editorial, Messaging, and Copy teams, as well as the internal studio, to deliver cohesive omnichannel campaigns. * Drive synergy between catalog, online, and retail channels to ensure seamless narrative and visual alignment. * Team Leadership & Development * Provide direct leadership for a team of designers, art directors, and creative staff. * Mentor, train, and grow junior team members to build a high-performing, innovative creative organization. * Foster a positive, collaborative, constructive culture that encourages creative excellence and cross-functional partnership. * Quality, Innovation & Operational Excellence * Ensure all creative output meets merchant and marketing objectives, delivering strong, on-brand communication. * Apply a discerning eye for photo editing, composition, and visual refinement to uphold impeccable design standards. * Stay current on design trends, technology, and innovations across ecommerce, retail, and lifestyle brand marketing. * Manage multiple priorities and deadlines in a fast-paced environment with exceptional communication and presentation skills. **Team Leadership & Development** * Provide direct leadership for a team of designers, art directors, and creative staff. * Mentor, train, and grow junior team members to build a high-performing, innovative creative organization. * Foster a positive, collaborative, constructive culture that encourages creative excellence and cross-functional partnership. **Quality, Innovation & Operational Excellence** * Ensure all creative output meets merchant and marketing objectives, delivering strong, on-brand communication. * Apply a discerning eye for photo editing, composition, and visual refinement to uphold impeccable design standards. * Stay current on design trends, technology, and innovations across ecommerce, retail, and lifestyle brand marketing. * Manage multiple priorities and deadlines in a fast-paced environment with exceptional communication and presentation skills. **Qualifications** **Education** * Bachelor’s degree in Design, Marketing, or related creative field preferred. **Experience & Skills** * 10–12+ years of design or creative experience, ideally within premium consumer brand, lifestyle, or ecommerce organizations. * Minimum 5 years managing direct reports in a creative leadership role. * Demonstrated success delivering against business and creative goals through design and storytelling. * Highly developed aesthetic sensibility with impeccable design fundamentals. * Strong grasp of marketing concepts, brand development, and customer-centric experience design. * Proven ability to simplify complex creative challenges into elegant, intuitive solutions. * Deep understanding of best-in-class web experiences and omnichannel creative delivery. * Passion for visual storytelling within photography, content creation, and interactive experiences. * Strong interpersonal, communication, and presentation skills with the ability to influence across teams.