Copywriter Marketing Brand

ADT · Boca Raton, Florida · Posted May 21
Full-Time
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About this role

**Summary:** We are seeking a Copywriter to craft clear, on-brand messaging for day-to-day marketing and brand communications. This role develops copy that is engaging, conversion-aware, and channel-appropriate across email, social, paid media, and web. You will work closely with designers, marketers, and stakeholders to ensure consistency of voice while supporting rapid execution. **Duties and Responsibilities:** * Write and edit copy for campaign and BAU deliverables across digital channels. * Translate strategy and creative briefs into clear concepts, headlines, and body copy. * Adapt messaging to channel context, customer intent, and funnel stage. * Maintain brand tone of voice while tailoring copy for different audiences. * Partner with design to produce cohesive creative outputs with strong message-visual fit. * Support A/B testing with alternative copy directions and structured hypotheses. * Incorporate legal, compliance, and brand feedback accurately and quickly. * Build and maintain messaging libraries, style guidance, and reusable copy components. * Review performance insights and refine copy for stronger engagement and conversion. * Additional duties as assigned. **Skills and Competencies:** * Excellent writing, editing, and proofreading skills. * Ability to simplify complex ideas into compelling customer-facing language. * Strong collaboration skills with creative and cross-functional partners. * Ability to manage volume and quality in a deadline-driven environment. **Minimum Qualifications:** * 3+ years of copywriting experience in brand, digital, or performance marketing. * Portfolio featuring multichannel copy with measurable impact. **Preferred Qualifications:** * Experience in D2C, eCommerce, or subscription businesses. * Familiarity with SEO basics and web content structure. * Knowledge of experimentation and performance copywriting practices. * Experience writing for social video and short-form formats. **Location:** * Our office follows 4 days onsite and 1-day remote schedule. **Travel:** * Occasionally, less than 25%

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