Copywriter Marketing Brand
ADT · Boca Raton, Florida ·
Posted May 21
Full-Time
About this role
**Summary:**
We are seeking a Copywriter to craft clear, on-brand messaging for day-to-day marketing and brand communications. This role develops copy that is engaging, conversion-aware, and channel-appropriate across email, social, paid media, and web. You will work closely with designers, marketers, and stakeholders to ensure consistency of voice while supporting rapid execution.
**Duties and Responsibilities:**
* Write and edit copy for campaign and BAU deliverables across digital channels.
* Translate strategy and creative briefs into clear concepts, headlines, and body copy.
* Adapt messaging to channel context, customer intent, and funnel stage.
* Maintain brand tone of voice while tailoring copy for different audiences.
* Partner with design to produce cohesive creative outputs with strong message-visual fit.
* Support A/B testing with alternative copy directions and structured hypotheses.
* Incorporate legal, compliance, and brand feedback accurately and quickly.
* Build and maintain messaging libraries, style guidance, and reusable copy components.
* Review performance insights and refine copy for stronger engagement and conversion.
* Additional duties as assigned.
**Skills and Competencies:**
* Excellent writing, editing, and proofreading skills.
* Ability to simplify complex ideas into compelling customer-facing language.
* Strong collaboration skills with creative and cross-functional partners.
* Ability to manage volume and quality in a deadline-driven environment.
**Minimum Qualifications:**
* 3+ years of copywriting experience in brand, digital, or performance marketing.
* Portfolio featuring multichannel copy with measurable impact.
**Preferred Qualifications:**
* Experience in D2C, eCommerce, or subscription businesses.
* Familiarity with SEO basics and web content structure.
* Knowledge of experimentation and performance copywriting practices.
* Experience writing for social video and short-form formats.
**Location:**
* Our office follows 4 days onsite and 1-day remote schedule.
**Travel:**
* Occasionally, less than 25%
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