Content Marketing Manager

### Role Summary The Content Marketing Manager develops high‑quality marketing content that supports product marketing strategies and brand messaging. Reporting to the Senior Manager of Content Marketing & Strategy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performance‑driven narratives. ### Key Responsibilities **Content Development & Execution** * Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials. * Repurpose core messages into modular assets optimized for channels and audiences. * Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership. **Campaign & Product Marketing Support** * Partner with product marketing managers to execute content components of approved marketing plans. * Produce launch and campaign assets on time and to specification. * Incorporate stakeholder feedback under guidance from content leadership. * Write content designed to drive engagement, conversion, and pipeline impact. **Channel & Performance Optimization** * Collaborate with digital marketing to optimize content for performance. * Support testing, iteration, and refinement based on performance insights. * Apply content best practices and identify opportunities for scalability and efficiency. ### Core Skills & Expertise * Strong understanding of messaging frameworks, positioning, and differentiation. * Excellent writing and editing skills across the customer journey. * Experience developing marketing collateral, video scripts, web pages, social copy, lead‑gen assets, and email. * Understanding of digital platforms, audience targeting, SEO, and content performance measurement. * Creative storyteller with a clear, audience‑focused writing style. ### Experience & Education **Required** * 5–7 years of experience in content marketing, content strategy, or a related role. * Proven track record of creating impactful marketing content. * Experience managing or contributing to editorial calendars. * Bachelor’s degree in communications, journalism, marketing, business, or a related field. **Preferred** * Medical device, healthcare, or B2B technology writing experience. * Experience with CMS platforms. ### Technical & Soft Skills * Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite). * Ability to align content strategy with business objectives. * Analytical mindset with the ability to assess content performance. * Strong collaboration, organization, and time‑management skills. * Ability to communicate complex information clearly and effectively. ### Additional Requirements * Ability to work independently while collaborating cross‑functionally. * Adaptability in a fast‑paced environment with changing priorities. * Up to 5% travel. * Adherence to company quality and safety standards. #LI-KY1