Content Marketing Lead

VirtualVocations · Detroit, Michigan · Posted May 13
Full-Time
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About this role

A company is looking for a Content Marketing Lead to own the strategy, creation, and performance of content that builds brand visibility and fuels the pipeline. Key Responsibilities Own the content strategy and editorial calendar aligned to brand visibility, product, and pipeline priorities Create high-credibility, technically accurate top-of-funnel content across various formats Drive organic visibility and win high-intent topics through SEO and AEO Required Qualifications 5+ years of B2B content marketing or journalism experience, ideally for technical products Exceptional writing and editing skills with a portfolio of impactful content Strong grasp of SEO/AEO fundamentals Experience developing content strategy and editorial calendars Metrics-driven and analytical, with a focus on data-driven iteration

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