Brand Manager - eCommerce and Brand Building

**Job Description:** **Brand Manager – eCommerce and Brand Building** Are you passionate about building iconic brands and shaping the future of digital commerce?  As a Brand Manager - eCommerce and Brand Building, you will be the driving force behind our growth, seamlessly blending traditional brand management with an “eCommerce-first” mindset. Reporting to the Portfolio Marketing VP, we are hiring a Brand Manager - eCommerce and Brand Building, who is responsible for leading the holistic strategy for a defined pet nutrition portfolio.  In this highly visible role, you will act as a strategic growth accelerator, managing the business end-to-end, leading a core brand segment holistically or pioneering white-space expansion through innovative new business development.  You will accelerate brand market share and category growth across all channels, with a specialized focus on pure-play and omnichannel retail partners.  Join us to connect cross-functional teams, unlock new growth opportunities, and deliver on our most ambitious brand and eCommerce goals! **What are we looking for?** * Bachelor’s degree required; business, marketing, analytics, economics, or a related field is preferred. * 5–10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing, with a proven track record of driving brand equity and growing digital market share. * Strong understanding of consumer-packaged goods (CPG) industry dynamics, holistic brand building, and retail execution across both pure-play and omnichannel environments. * Strong financial acumen, negotiation skills, and strategic planning capabilities. * Advanced analytical and problem-solving skills, with the ability to translate consumer and shopper data into actionable insights. * Proven ability to manage multiple priorities and influence cross-functional stakeholders within a matrixed organization. * Excellent communication, executive presentation, and relationship management skills. **What will be your key responsibilities?** * Own and grow a designated portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion). * Partner closely with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance. * Lead comprehensive, digital-first demand generation strategies that drive brand awareness, traffic, conversion, recruitment, and household penetration. * Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and eCommerce-centric offerings. * Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations. * Translate holistic consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies. * Track portfolio performance, optimize marketing investments, and continuously improve both brand positioning and eCommerce execution to maximize overall business results. **What can you expect from Mars?** * Work with diverse and talented Associates, all guided by the Five Principles. * Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. * Best-in-class learning and development support from day one, including access to our in-house Mars University. * An industry competitive salary and benefits package, including company bonus. #LI-Hybrid