Brand Manager

Brand Manager ============= Compensation & Benefits ----------------------- * **Salary:** $80,000–$85,000 + Bonus * **PTO** * **401K with Matching** * **Comprehensive health, dental, and vision coverage** * **Dining discounts at all of our restaurant locations** * **Opportunities for professional growth and development within a fast-growing company** Position Summary ---------------- FB Society is seeking a dynamic, strategic, and results-driven **Brand Manager** to lead and elevate marketing efforts across our actively growing restaurant concepts like Haywire, Son of a Butcher & Ida Claire. This role will oversee all aspects of brand management, digital and traditional marketing, customer engagement, and overall growth strategy. The ideal candidate will have a passion for hospitality, a strong understanding of consumer trends within the food and beverage industry, and a proven track record of driving brand success through innovative and effective marketing campaigns. Key Responsibilities -------------------- * **Develop and Execute Marketing Strategy:** Design and implement comprehensive marketing plans that align with our brand vision and business objectives across multiple restaurant concepts. * **Brand Management:** Oversee and maintain consistency in brand messaging, tone, and visual identity across all platforms and locations. * **Digital Marketing:** Manage digital marketing efforts, including website management, email marketing, social media strategy in partnership with the Content Coordinator, and paid advertising to increase customer engagement and drive foot traffic. * **Market Research and Analysis:** Conduct market research to identify industry trends, monitor competitor activities, and stay current with marketing best practices. Use insights and data to refine and improve marketing strategies. * **Collaborative Partnerships:** Work closely with operations, design, and finance teams to ensure marketing initiatives align with business objectives and revenue goals. * **Public Relations and Community Engagement:** Develop relationships with media and influencers, assist in coordinating PR initiatives, and foster community partnerships to enhance brand presence and reputation. * **Local Store Marketing:** Identify and activate local marketing opportunities, sponsorships, and grassroots initiatives while partnering with restaurant operations to execute sales-building promotions. * **Budget Management:** Oversee the marketing budget, ensuring effective resource allocation, cost management, and strong return on investment. Qualifications -------------- * EXPERIENCE: 3+ years of experience in marketing, with a minimum of 1 year in a role within the restaurant, hospitality, or consumer retail sector. * Bachelor’s degree in Marketing, Business, Communications, or a related field. * Proven experience with digital marketing, social media strategy, and brand management. * Strong analytical skills with experience in market research, data analysis, and customer insights. * Ability to handle and prioritize multiple projects in a fast-paced environment. * Excellent written and verbal communication skills. * Demonstrated ability to lead and inspire a team. * Passion for food and the restaurant industry, with a keen understanding of current food and dining trends. Apply Today ----------- If you are ready to bring fresh, innovative ideas to a team that values creativity, community, and a genuine love for exceptional dining experiences, **apply today**. We participate in the E-Verify program. As part of our commitment to maintaining a legal workforce, we verify the employment eligibility of all new hires through E-Verify.