Brand Advertising PMM — GTM Strategy & Enablement

TikTok · New York, New York · Posted Aug 15
Full-Time
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About this role

TikTok is seeking a Product Marketing Manager to join the Branding team in North America. You will own GTM execution for brand advertising products, working with GBS sales partners and HQ product teams to drive adoption and revenue. You will develop advertiser narratives, create enablement materials, and manage alpha and beta programs from day one. You will monitor product adoption and revenue across priority accounts, build sales assets, and coordinate with Global Product Marketing, Direct

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