Bilingual (Spanish & English) Digital Marketing Specialist (Paid Media | US & LATAM)

Salary: Bilingual Digital Marketing Specialist (Paid Media | US & LATAM) Help companies grow across borders through data-driven digital marketing. Ayuda a empresas a crecer en mercados internacionales mediante marketing digital basado en resultados. Were looking for a bilingual digital marketer who can execute high-performing PPC campaigns, conduct market-readiness audits, and other digital marketing initiatives to help clients expand into the U.S. and LATAM markets. The Role This isnt just a campaign execution role. Youll be the person clients rely on to drive real growth through PPC and digital marketing, especially as they expand between the U.S. and LATAM markets. That means youre not just launching campaigns. Youre understanding what success looks like, connecting the dots, and making sure the work we do actually moves the needle. Youll be part execution specialist, part problem-solver, and part strategic partner. Youll also work across English- and Spanish-speaking markets. Clear, confident communication in both languages is essential. What Youll Own Validate market opportunities Analyze search demand, keyword trends, and audience behavior to assess market potentialIdentify how buyers research, compare, and engage within the clients industryDeliver a data-backed audit outlining opportunities, risks, and recommended entry strategies Drive performance Build, manage, and optimize PPC campaigns across search, display, and socialContinuously improve performance based on data, not guessworkTest, iterate, and find what actually works Turn data into action Analyze campaign performance and identify whats working (and whats not)Make clear, confident recommendations to improve resultsKeep a close eye on KPIs like leads, revenue, and ROAS Work directly with clients Communicate performance, insights, and next steps clearlyHelp clients understand why things are happening not just whats happeningBuild trust by being reliable, proactive, and thoughtful Contribute to strategy Proactively bring ideas to the table. You dont wait to be askedSupport campaign planning and help shape direction when neededThink beyond individual campaigns to overall growth What Success Looks Like Campaigns improve consistentlyClients trust your recommendations and rely on your insightYou spot opportunities before they become problemsYoure not just executing - youre helping drive decisions Who You Are Youve spent a few years in PPC and know how to get things done, but youre also ready to take more ownership. 34 years of hands-on experience executing and optimizing PPC campaigns (Google Ads required)Fluent in Spanish and English (written and verbal)Comfortable working directly with clients and explaining performance clearlyStrong analytical mindsetAble to manage multiple campaigns and priorities without things slippingDetail-oriented and accountable You dont need to know everything. But you should be: Highly accountable: you take ownership of your workDriven: you take initiative, push things forward, and dont wait to be told what to doAdaptable: you stay ahead in a fast-changing spaceDetail-oriented: without losing sight of the bigger pictureCurious: you want to understand the why behind performance Its a Plus If You Have experience with international or multilingual campaignsHave worked with LATAM marketsUnderstand basic SEO conceptsHave agency experience About DOM Since 2006, Direct Online Marketing has helped businesses grow through data-driven digital marketing. We emphasize a disciplined, transparent approach, and we wont be outcommunicated. Were a mid-sized agency where you can actually move the needle. Youll work with a team thats collaborative, accountable, and serious about doing great work (while still being people you enjoy working with). We also take our No Jerks policy seriously. How We Work Flexible, hybrid schedule Work remotely 4 days per week, with in-office collaboration on Thursdays (10am3pm)We operate on a standard 40-hour week, with flexibility in your schedule as long as youre online during core hoursFrom time to time, you may be required to adjust your schedule to support client needs, key initiatives, or campaign priorities. Additionally, allow for flexibility to adjust your schedule to collaborate across U.S. and LATAM time zones Compensation & financial benefits Competitive salary + annual performance-based increases401(k) Health & wellness Medical, dental, and vision coverageShort-term disability Time off & balance PTO + Paid holidays + floating holidayAnnual volunteer dayParental leave Growth & development Ongoing training and developmentClear structure and alignment through EOS (Entrepreneurial Operating System) Team & culture No Jerks policyRegular team events and collaboration Ready to Apply? If youre excited to do meaningful work, grow your skills, and help clients expand across borders, wed love to hear from you. Direct Online Marketing is an Equal Opportunity Employer (EOE).