Associate Vice President of Digital Marketing Initiatives

Associate Vice President of Digital Marketing Initiatives About the Company We are a leading Strategic Enrollment Management company driving innovation in the education sector. Industry Management Consulting Type Privately Held Founded 2015 Employees 11-50 Categories CRM SolutionsMarketingConsulting & Professional ServicesMarketing & AdvertisingEducationDigital MarketingData & AnalyticsRecruitingManagement ServicesCreative CommunicationAnalyticsDigital AdvertisingTrainingConsultingProfessional ServicesAgencySpecialties IP targeting for educationDigital advertisingEnrollment marketingEnrollment management consultingGeodemographic modelingStudent searchHigher educationAbout the Role We are looking for a dynamic Associate Vice President of Digital Marketing Initiatives to spearhead our digital marketing strategies. As the primary advisor for client-partner campaigns, you will lead the design, implementation, optimization, and assessment of digital marketing projects aimed at achieving enrollment goals. Your role will include serving as an Account Manager for designated client-partners, with a strong emphasis on relationship management, client retention, and account growth. Your key responsibilities will encompass overseeing comprehensive multi-channel digital advertising strategies, analyzing campaign performance data, and guiding the digital marketing team toward success. You will be instrumental in fostering trusted relationships with senior leaders in our client-partner organizations, advocating for retention and growth initiatives, and positioning our company as a thought leader within the higher education community. To excel in this role, applicants should possess a Bachelor's degree in a relevant field, with a Master's degree preferred, complemented by significant experience in digital marketing, especially within the higher education landscape. A thorough understanding of digital marketing platforms, influencer marketing, SEO, advertising metrics, and analytics is essential, along with a keen awareness of industry trends. The ideal candidate will exemplify adaptability, strong leadership, and outstanding communication skills, while being adept at collaborating effectively in a remote work environment. Proficiency in digital marketing content creation tools is also required. We are committed to creating a diverse and inclusive environment and welcome applicants from all backgrounds. Hiring Manager Title Senior Vice President of Client Relations Functions Account Management/OptimizationMarketing