Associate Media Manager - Orange Apron Media

The Home Depot ยท Posted 4 days ago
Full-Time
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About this role

With a career at The Home Depot, you can be yourself and also be part of something bigger. **Position Purpose:** The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process. **Key Responsibilities:** * 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded * 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows * 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization **Direct Manager/Direct Reports:** * This position typically reports to Manager or Media/Sr. Manager of Media * This position has 0 Direct Reports **Travel Requirements:** * No travel required. **Physical Requirements:** * Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. **Working Conditions:** * Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. **Minimum Qualifications:** * Must be eighteen years of age or older. * Must be legally permitted to work in the United States. **Preferred Qualifications:** * 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer * Previous experience with retail websites and analytics * Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus * Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc. * Presentation and writing skills **Minimum Education:** * The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. **Preferred Education:** * No additional education **Minimum Years of Work Experience:** * 3 **Preferred Years of Work Experience:** * No additional years of experience **Minimum Leadership Experience:** * None **Preferred Leadership Experience:** * None **Certifications:** * None **Competencies:** * Action Oriented * Collaborates * Drives Engagement * Communicates Effectively * Customer Focus * Drives Results * Manages Conflict

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