Associate Media Manager - Orange Apron Media
The Home Depot ยท
Posted 4 days ago
Full-Time
About this role
With a career at The Home Depot, you can be yourself and also be part of something bigger.
**Position Purpose:**
The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.
**Key Responsibilities:**
* 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
* 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
* 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
**Direct Manager/Direct Reports:**
* This position typically reports to Manager or Media/Sr. Manager of Media
* This position has 0 Direct Reports
**Travel Requirements:**
* No travel required.
**Physical Requirements:**
* Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
**Working Conditions:**
* Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
**Minimum Qualifications:**
* Must be eighteen years of age or older.
* Must be legally permitted to work in the United States.
**Preferred Qualifications:**
* 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
* Previous experience with retail websites and analytics
* Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
* Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
* Presentation and writing skills
**Minimum Education:**
* The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
**Preferred Education:**
* No additional education
**Minimum Years of Work Experience:**
* 3
**Preferred Years of Work Experience:**
* No additional years of experience
**Minimum Leadership Experience:**
* None
**Preferred Leadership Experience:**
* None
**Certifications:**
* None
**Competencies:**
* Action Oriented
* Collaborates
* Drives Engagement
* Communicates Effectively
* Customer Focus
* Drives Results
* Manages Conflict
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