Associate Manager Paid Search Strategy
VirtualVocations · Modesto, California ·
Posted Jun 16
Full-Time
About this role
To support a growing media strategy team, the full-time Associate Manager, Paid Search Strategy will build, launch, and manage paid search campaigns while analyzing performance data to inform broader media strategies. Key responsibilities Build and manage hands-on-keyboard campaigns across paid search platforms like Google Ads and Microsoft Advertising Monitor and optimize live campaigns to maximize performance against client KPIs, providing insights and strategic recommendations Serve as the primary point of contact for external vendor partners, ensuring alignment of campaign assets with client media objectives Required qualifications 3+ years of digital media experience focused on paid search campaign management, preferably in an agency setting Expertise in Google Ads and Microsoft Advertising platforms Proven ability to conduct keyword research and write tailored search ad copy Solid understanding of ad trafficking, web pixeling, and conversion tracking Strong analytical skills to review campaign performance data and identify trends
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