Associate Manager, Biddable Media (Search)

Inspire · Posted 2 weeks ago
Full-Time
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About this role

**PURPOSE OF THE POSITION** Partner with and support Digital Media Managers and the collective Media Strategy & Planning team in the activation of Paid Search and Third-Party Delivery Media for the Inspire Brands portfolio. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio. **RESPONSIBILITIES** Search Activation * Support the general day-to-day functions as led by Paid Search and 3rd Party Delivery media Managers * Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs. + Perform monthly billing and invoice reconciliation. * Execute new campaign builds, ad copy rotations, account optimization and tracking processes across different platforms * Manage the tagging, reporting and financial management for Search and 3PD campaigns for Dunkin’ + Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy + Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions + Support the integrated reporting of documents – including a migration to dashboard reporting – as needed by cross functional team members for internal and external purposes + Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media + Proper management and reconciliation of all account budgets in accordance with media authorizations + Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases + Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors * Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights * Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results * Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs. * Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers * Provide general team support as needed based on internal priorities and scope of projects * Demonstrate a “big picture” understanding of brands marketing strategy and the role Search and 3PD plays. * Assume buying responsibilities in the event of a Manager’s absence Agency and Cross-Functional Internal Teams Collaboration * Partner with the media analytics team to measure impact of ongoing campaigns and overall plan * Co-lead competitive tracking and reporting on a regular basis and/or as needed * Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges **EDUCATION QUALIFICATION:**                     *Required Minimum:* Bachelor’s degree **EXPERIENCE QUALIFICATION:** * 2 – 5 years of relevant experience in marketing and / or media * Hands on keyboard paid buying experience within Google Ads, Uber Eats, and DoorDash platforms * Demonstrated experience in problem solving and managing multiple tasks * Account budget management through daily/weekly pacing, monthly and yearly goals **REQUIRED KNOWLEDGE, SKILLS OR ABILITIES:** * Ability to deliver results * Excellent project management skills (proficiency in Excel/PPT will be key) * Ability to balance multiple priorities and meet project deadlines * Excellent oral and written communication skills * Ability to lead and influence others * Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor * Self-starter personality who can operate with minimal supervision * Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively * A detail-oriented approach and a desire to achieve objectives accurately * Solid quantitative and research skills, and proven data interpretation capability * Ability to learn new systems and workflows Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

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