Associate, Digital Marketing (Hybrid)

Associate, Digital MarketingLooking to grow your career in digital marketing? Join Hubbell's Enterprise Marketing team and help drive innovative, data-driven campaigns across web, SEO/SEM, social, and marketing automation. Hands-on experience with cutting-edge tools (HubSpot, Salesforce, analytics) Opportunity to shape digital strategy and optimize customer engagement Collaborate across a global, cross-functional team A Day in the Life Marketing AutomationCoordinate and support multi-channel digital marketing initiatives & conversion optimization across web, email, SEO/SEM, content, paid media, social, CRM/sales enablement, and analyticsBuild and optimize marketing automation workflows, lead-nurture programs, and lifecycle campaignsMaintain and optimize lead databases, including segmentation, personalization, opt-in/out management, scoring, and routingMeasure and report on end-to-end customer experience and campaign performance against KPIs and ROI, identifying trends and optimization opportunitiesStay informed on competitive and market insights to improve campaign effectivenessSEO/SEM & AI Search OptimizationConduct keyword research, topic mapping, link building, and AEO/GEO query analysis to support SEO initiativesAssist with content, technical, and structured data audits to improve SERP and generative visibilityAnalyze competitor performance across SERPs, generative answers, keywords/entities, backlinks, and AI citationsDevelop and execute paid media strategies across search, display, and emerging platforms (e.g., Google Ads, Reddit)Manage client (BU/HEM/Enterprise) relationships and budgets from proposal through campaign close with clear communication and reportingRecommend improvements to tools, site architecture, content, linking, schema, and authority signals to enhance rankings and AI inclusionCompile analytics and performance reports related to SEO/SEM/AEO/GEO effortsAnalyticsProvide the marketing organization with the necessary digital marketing analytics to deliver insights that impact marketing decisions, optimizations, and investmentsProvide guidance on campaign measurement plans and goals for teams across the organization in campaign planning processParticipate as a thought-leader/teacher by sharing knowledge and best practices with the entire marketing teamsWhat Will Help You Thrive In This Role 2+ years of experience in digital marketing or related experienceBachelor's Degree in information technology, marketing, business, or relevant field.Experience managing corporate web properties and assetsCreative thinker and problem solverAbility to collaborate with global, cross-functional teamsExperience in delivering client-focused solutions based on customer needsExcellent listening, project management and presentation skillsExcellent interpersonal, verbal and written communications skillsKeen attention to detailProven ability to thrive in a result-driven environmentHubbell Incorporated Hubbell creates critical infrastructure solutions that power our customers, communities, people and the planet. Our company is strategically aligned around enabling grid modernization and electrification. As more products plug in to an aging grid, Hubbell solutions enable the transition to a more reliable, resilient and efficient energy infrastructure. Founded in 1888 our innovation has made us a leading global manufacturer of high quality electrical and utility solutions enabling customers to operate critical infrastructure reliably and efficiently. The company operates in two segments. Hubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications and Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. Our vertical market solutions can be applied to markets including Data Centers, Renewables, Commercial Buildings, Industrial, Telecom and Transportation. Supporting both of our business segments is our corporate and Hubbell Unified Business Solutions teams that provide consistent process, tools technologies across our businesses. We are committed to operating sustainably and ethically while promoting an inclusive and supportive culture for our people to grow and develop in their careers. Our employees proudly work and serve our communities from our headquarters in Shelton, CT, across the United States and around the globe.