Associate Creative Director

Billion Dollar Boy US is looking for an Associate Creative Director who brings passion, confidence, leadership, and an obsession with craft to a team already making waves. As our Associate Creative Director, you’ll sit at the intersection of brands and culture — turning ideas into work that stops the scroll and actually makes people feel something. You bring a sharp eye for both brand and creator, blending visual identity and voice in a way that feels seamless, authentic, and culturally relevant. We’re looking for a creative leader with a hunger for culture and creators, and a relentless obsession with craft — someone who rejects the comfortable, embraces the strange, and knows how to create work that earns attention. You understand how ideas live across the entire advertising funnel, from social insights and influencer communities, expanding into the full ecosystem. You can spot the hook that makes something take off, while also thinking bigger — tapping into subcultures, shaping narratives, and turning a brand brief into something irresistible without losing the soul of the creator. You know how to take a brief, dissect it, and translate it into clear, actionable direction. You partner closely with Strategy, Account, and Production to shape the response, then lead your team through execution — ensuring the work is culturally relevant, emotionally resonant, and built to perform. You’ll serve as the senior creative lead with clients, leading a multidisciplinary team across creative and production from concept through final delivery. You’re hands-on — breaking down briefs, setting direction, and elevating the work at every stage. Our creative north star is simple: reject the comfortable, embrace the strange, and dominate the conversation. You lead your team to do exactly that. Start Date: ASAP Hours: Full time Location: Hybrid / New York City Reports Into: Senior Creative Director, BDB US Role In this role, you’ll lead creative thinking on some of our biggest and most complex briefs — while mentoring the team and raising the bar on craft across everything we do. You have a deep understanding of what audiences consider great content — who’s making it, why it works, and how brands can authentically show up within it. You know how to collaborate with creators, providing clear direction while leaving space for their voice and creativity to shine. You believe co-creation is a powerful brand-building tool — and you know how to make it work. Creative Thinking ● You’ll be the main creative thinker on BDBs largest and most complex creative briefs across a variety of marketing channels, all powered by creators. ● You know how to collaborate with talent to build content worlds — not just one-off posts. ● You’ll be expected to develop and articulate compelling and original creative solutions for these projects with full autonomy. ● You’ll be expected to understand and be able to develop creative ideas on three levels; executional, conceptual and business-level Creative Direction, Leadership & Mentorship ● You’ll qualify briefs for the creative team, and define the creative team output per project. Interrogating briefs to identify unseen creative opportunities and ensure that they create the environment for creative success ● You’ll set creative direction and coach other team members to develop the best creative ideas they can, competently identifying core ideas within their thinking and guiding them with further development. ● You’ll manage a team of diverse creatives on a day to day basis, discussing career progression, objective setting, and where necessary, having difficult conversations when needed to improve performance. ● You’ll advocate for creativity and creative effectiveness, establishing yourself as a clear voice of authority for executional and conceptual creativity. This will involve proactively sharing great creative work with the global BDB team, and empowering everyone to achieve better creative ideas. Client Relations ● Act as a senior creative voice with clients, building strong, trusted relationships ● Present work with clarity and confidence, bringing clients along the creative journey ● Lead conversations around creative direction, feedback, and evolution of ideas Commercial Understanding ● Understand the commercial impact of ideas — including cost, value, and scalability ● Ensure creative solutions deliver against both brand and business objectives ● Think beyond the brief, identifying opportunities that add value and drive growth What We’re Looking For ● 8–10 years of experience in advertising, with a strong focus on digital, social, and creator-led campaigns ● A proven track record of developing standout conceptual work that is culturally relevant and built to drive impact ● A strong point of view on culture, with the ability to tap into trends, subcultures, and audience behavior ● Deep understanding of the creator and influencer landscape — who’s shaping culture and how to work with them effectively ● Experience briefing and collaborating with talent, balancing clear direction with creative freedom ● A social-first mindset — you understand how ideas land across platforms, from hook to execution ● Strong ability to dissect briefs and translate them into clear creative direction ● Proven ability to lead ideas from concept through execution, while guiding teams to do the same ● Experience ideating for experiential moments and events, and how they connect back to social and content ecosystems ● Confident creative leader with experience mentoring teams and elevating craft ● Collaborative and cross-functional — comfortable working with Strategy, Account, and Production ● Strong knowledge of platforms, trends, and best practices — and how to apply them to the work ● Ability to manage multiple projects and switch between brands with ease ● Commercially aware — understands how ideas drive impact and can translate insights into action **About Billion Dollar Boy** Billion Dollar Boy is the award-winning social agency with Creator Instinct®. We believe that to win in a social-first world, you need to be creator-first. And we’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are. Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our work has been recognized by Cannes Lions, Campaign Awards, The Drum, Webby Awards, and Shorty Awards. Powered by Creator Instinct®, we’ve captured what great creators do naturally. We sense, shape, and scale cultural energy, translating it into a structured system for brands. This allows us to systematically turn cultural energy into commercial impact. All of this is enabled by Companion, our proprietary technology. Now, we can deliver empirical, data-driven insights and end-to-end strategy, as well as AI to validate and scale performance. And FiveTwoNine keeps us connected to our global network of creators. This fuels the system with creator insight and behaviour, as well as community understanding, allowing brands and talent to effective co-create campaigns that are perfect for the target audience. Together, we are able to create industry-leading creator-driven social campaigns. In 2025, BDB and Companion were named Global Agency of the Year and Global Tech Platform of the Year at the Global Influencer Marketing Awards. And in the same year, we also received a prestigious IPA Effectiveness Accreditation. BDB has also been named as AdWeek’s Fastest Growing for five consecutive years. While BDB was named Agency of the Year at the 2025 Drum Awards, as well as Social & Creator agency of the year by AdWeek. **Our Culture** Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse. **Our Values** We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness. Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of **Future Behaviours** that should be adopted by every agency to positively change advertising as a whole: * Be Fair, Be Transparent - treat everyone fairly, ensure recognition * Intentional Inclusivity - Actively listen, value diverse perspectives * Champion Curiosity - Be curious, embrace feedback, explore new ideas * Own it - Take accountability, be adaptable, lead by example * Work for Tomorrow - Make decisions that contribute to a better future for BDB * Kindness Over Ego - Lead with empathy, humility, and honesty * All other call-outs! **Equal Opportunities** We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference. Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities. When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will: * Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents; * Not discriminate unlawfully against any person; * Select the best person for the job in terms of qualifications and abilities. * This sets out our approach to equal opportunities and the avoidanc