Assistant Manager, Performance Marketing

Responsibilities ---------------- **Responsibilities**: * Support the day-to-day execution of Search and Programmatic campaigns across multiple ELC brands, including setup, trafficking, QA, launch, and ongoing maintenance. + Monitor campaign pacing and performance against KPIs; flag issues and opportunities promptly and recommend next steps. + Implement routine optimizations to targeting, bids, budgets, placements, and/or creative based on performance trends and established best practices. * Assist with the development of all on-site advertising plans, translating broader strategy into clear campaign activations. + Partner with the Executive Director, brand marketing leads, and agency or retailer contacts to coordinate campaign inputs, timelines, and approvals. + Support recommendations on targeting, creative, and platform settings by gathering relevant data and summarizing key considerations. + Complete campaign setup, trafficking, and execution accurately and on schedule, ensuring creative, targeting, tracking, and budgets align with approved plans. + Conduct regular checks and optimizations to improve campaign performance, efficiency, and delivery. * Prepare recurring performance reports and campaign summaries that clearly communicate results, key insights, and recommended actions. + Maintain accurate reporting files, pacing trackers, and campaign documentation; help ensure data is consistent and easy for stakeholders to use. + Use campaign performance insights to support future planning, testing, and budget allocation discussions. * Track Advertising budgets and spend in partnership with the Amazon CA Media Lead, escalating pacing or financial concerns as needed. + Support forecasting, pacing, and reconciliation processes and help identify opportunities for budget reallocation. + Stay informed on emerging trends, technologies, and best practices in digital display and video advertising. + Test and adopt new tools, data capabilities, and media approaches that can improve campaign effectiveness, with direction from the manager. * Participate in cross-functional planning sessions, performance reviews, and innovation initiatives; share updates and follow through on assigned actions. Qualifications -------------- * 2-4 years of experience in performance marketing, digital media, paid search, programmatic advertising, or a related field * Hands-on experience with campaign setup, optimization, pacing, reporting, and performance analysis * Strong attention to detail, organization, communication, and comfort working with spreadsheets and marketing platforms.