Analyst, Marketing Automation

**Do you thrive on turning data into dynamic customer journeys? Are you passionate about using technology to improve healthcare outcomes?** CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented **Analyst, Marketing Automation** to join our innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients. **What You'll Do:** * **Be the Architect:** Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform. * **Nail the Details:** Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic. * **Master the Data Flow:** Demonstrate a strong understanding of data integrations and apply next-best-action business rules to create seamless customer experiences. * **Collaborate & Conquer:** Partner with internal teams, clients, and creative agencies to gather requirements, manage assets, and ensure campaign alignment. * **Analyze & Optimize:** QA live programs, analyze performance data, and identify opportunities to enhance campaign effectiveness. **What You'll Bring:** * **1-2 years of experience** working with marketing automation, marketing data management, CRM, or similar MarTech platforms. * **Exceptional communication and collaboration skills.** You thrive in a team environment and can effectively communicate complex information to diverse audiences. * **Meticulous attention to detail and a passion for precision** in documentation and data management. * **Strong organizational and project management skills** to keep multiple campaigns running smoothly. * **Proficiency in Microsoft Excel and PowerPoint.** **Bonus Points:** * Experience in pharma marketing or at a media agency. * Experience with DOMO or similar business intelligence platforms. * Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot. **Why CMI Media Group?** At CMI Media Group, we're not just building campaigns, we're building healthier futures. We're a team of 850+ healthcare marketing experts driven by a shared passion for making a difference. We offer a collaborative and supportive environment where you'll have the opportunity to learn from the best, make a real impact, and grow your career. **The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.** **Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!**