Advertising Specialist

Digital Ads Specialist (Retail Media & Search) Location: Hybrid (NYC preferred) or Remote (U.S.) Type: Direct-hire A growing digital marketing team is seeking a Digital Ads Specialist to support retail search and performance media efforts. This role is focused on hands-on execution and optimization across Google Ads and retail media platforms within the CPG and/or grocery space .The ideal candidate combines strong technical execution with strategic thinking, and can translate business goals into in-platform actions that drive measurable performance . Responsibilitie • s:Execute campaign plans, manage budgets, and ensure pacing aligns with performance goa • lsHands-on management and optimization across Google Ads, Microsoft Ads, and retail media platforms (e.g., Instacart, Walmart, Target, Kroger, etc • .)Develop and maintain structured testing roadmaps to improve performance and scale learnings across campaig • nsAnalyze campaign performance and deliver clear, actionable insigh • tsCreate ad-hoc reports that highlight key metrics and business impa • ctCommunicate performance, testing insights, and next steps to internal stakeholders and clien • tsCollaborate cross-functionally to ensure alignment across campaign strategy and executi on Qualificatio • ns:2+ years of hands-on digital advertising experie • nceExperience with retail media platforms (Instacart, Walmart Connect, Target, Kroger, etc.) strongly prefer • redStrong understanding of paid search (Google Ads, Microsoft A • ds)Ability to translate client or business needs into actionable campaign strateg • iesExperience building and presenting performance reports with clear insig • htsStrong analytical mindset with the ability to uncover the “why” behind performance tre • ndsHigh attention to detail and ability to manage multiple campaigns in a fast-paced environm • entStrong communication skills, both written and ver bal Preferred Ski • lls:Agency experi • enceBackground in CPG or grocery-focused br • andsExposure to both search and retail media ecosys tems Additional Det • ails:Preference for candidates based in the NYC area (hybrid 2–3 days/ • week)Open to remote candidates if n • eededOccasional travel (1–2 times per year) may be req uired Compensation: $60,000 - $ 70,000Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifica tions.