Advertising & Sales Lead Generator Manager

Description: This is the job description for an advertising and sales lead generator manager that will closely work with the director of operations and ownership. Position Type: Full-Time - Base Salary + monthly bonuses Location: Joe's Carwash - Orlando / Davenport / Clermont POSITION SUMMARY The Advertising & Sales Lead Generator Manager is responsible for driving customer acquisition, membership growth, and brand awareness for Joe's Carwash. This role manages all outreach, targeted messaging, local marketing campaigns, and sales-generating activities. The position blends strategic marketing with hands-on field outreach and direct customer interaction. This person is the "public-facing" growth engine - finding new customers, creating exposure, building partnerships, and generating leads that convert into memberships and repeat business. Requirements: REQUIRED SKILLS & QUALIFICATIONS • Strong outgoing personality and comfortable speaking with the public • Experience in sales, marketing, promotions, or customer outreach • Ability to create basic social content (phone-based videos, photos, reels) • Strong writing skills for messaging and ad copy • Comfortable working both in the field and on-site at car wash locations • Organized, self-motivated, results-driven • Ability to track KPIs, leads, and campaign impact PREFERRED EXPERIENCE • Prior experience in retail, car wash, automotive services, gyms, or membership-based sales • Experience with social media advertising (Facebook, Instagram, TikTok) • Local marketing or grassroots outreach background • Comfortable with CRM or lead-tracking spreadsheets/tools Additional Info: KEY RESPONSIBILITIES Sales & Lead Generation • Actively promote wash packages and Unlimited Memberships to the public • Conduct on-site outreach at partner businesses, community events, and high-traffic areas • Develop and execute lead acquisition strategies (QR codes, canvassing, cross-promotions) • Identify local businesses, HOAs, and organizations for group discounts or fleet programs • Track leads and follow up consistently to convert into paying customers Advertising & Marketing Execution • Build, schedule, and manage organic + paid social media promotions • Execute in-person marketing campaigns (flyers, events, banners, sampling) • Create compelling messaging for promotions, seasonal campaigns, and membership pushes • Design and distribute direct-mail, digital ads, and local print materials • Partner with local influencers, schools, youth leagues, and nonprofits for brand visibility • Improve Google Reviews and Local SEO through targeted review-generation programs Community Outreach • Attend local chamber meetings, networking events, and community activities • Build relationships with nearby small businesses for co-marketing • Coordinate charity washes, sponsorships, and donation events • Represent Joe's Carwash as the face of the brand Content & Messaging • Create short-form video content (with smartphone) showcasing wash benefits and promotions • Write simple ad copy for social media, flyers, and onsite signage • Develop talking points and scripts for membership sales and staff use • Oversee brand consistency in messaging, colors, tone, and customer-facing materials Analytics & Reporting • Track leads, conversions, walk-ins, membership signups, and ROI of campaigns • Report weekly on outreach wins, opportunities, and active campaigns • Monitor competitor advertising and local marketing trends • Work with ownership/management to optimize marketing spend and lead flow