Advertising Director

A company is looking for an Advertising Director responsible for leading B2C paid media strategy and performance marketing efforts. Key Responsibilities Own the end-to-end paid media strategy across various digital channels Manage agency partners and internal teams to ensure effective campaign execution Oversee performance optimization, analytics, and community engagement initiatives Required Qualifications, Training, and Education 8-12 years of experience in digital advertising or performance marketing Proven success in managing multi-channel paid media programs Strong understanding of AI-driven advertising and emerging ad formats Bachelor's Degree in a related field or equivalent experience required Experience with Google Ads, Meta Ads, and analytics platforms