Advertising Broadcast Copywriter

We’re looking for a concept‑driven copywriter who can bring ideas to life across channels—from emails and social posts to broadcast scripts—while helping shape a cohesive, unmistakable Wingstop voice. You’ll be responsible for showing up consistently on‑brand across always‑on work, while also contributing to bigger campaign thinking and connecting ideas across every phase of a project. You understand how to tap into what’s happening in culture and translate it into work that feels timely, sharp, and true to the brand. A strong candidate is equal parts thinker and maker—someone can generate original concepts, but can also show up daily with smart, on‑brand copy across tactical executions without losing the craft. You’ll play a key role in evolving how Wingstop shows up—helping unify tone of voice, elevate writing craft, and ensure consistency across every touchpoint. Develop original creative concepts and winning brand moments that translate across multiple channels Write clear, compelling, and on‑brand copy across platforms (social, CRM, web, retail, OOH, broadcast) Bring consistency and cohesion to Wingstop’s tone of voice across campaigns and always‑on content Translate cultural trends and insights into relevant, brand‑aligned creative work Manage multiple projects and deadlines in a fast‑paced environment Contribute to a culture of strong craft, curiosity, and creative excellence 3-5 years of copywriting experience, ideally within an advertising agency or in‑house creative team Portfolio that demonstrates strong writing craft and conceptual thinking Creative & Craft Excellent writing skills across formats (short‑form, long‑form, scripts, headlines) Experience writing across social, digital, CRM, and broadcast Ongoing personal writing practice (fiction, poetry, editorial, etc.) that demonstrates a genuine passion for writing and craft Ability to translate cultural moments into relevant, timely, and brand‑right work You stay humble, roll up your sleeves, and always look for ways to help. You lead with empathy, respect, and emotional intelligence. Competitive bonus structure for eligible roles Team member stock purchase plan Health savings or flexible spending account options Comprehensive medical, dental, and vision benefits Basic life and AD&D insurance provided Wellness reimbursement program Lunch provided every Tuesday and Thursday in office Onsite game room Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law. #