Advertising and Promotions Manager

Responsibilities Developing strategic, integrated marketing plans to promote the Museum’s offerings Recommending and managing budget allocations to create strategic, multi-channel advertising campaigns aligned with seasonal and institutional priorities Collaborating with Marketing and Communications colleagues to ensure membership communications, email marketing, social media, paid and organic search, content marketing, and other channels are integrated into campaign plans Managing day-to-day execution of advertising and promotional campaigns, including creative briefs, message development, media buying, and trafficking Monitoring campaign performance to optimize tactics as needed and ensure timely and accurate delivery of all assets Developing and maintaining positive working relationships with media sales representatives and vendors; identifying cost effective media opportunities and negotiating rates and placements with support of Associate Director, Marketing and Membership Developing and delivering comprehensive results reports for all marketing and advertising campaigns with a focus on ROI, audience engagement, and other key performance indicators Identifying, soliciting and managing promotional partnerships and media sponsorships with local and regional organizations to increase Museum visibility, including attending Marketing Advisory Committee Meetings at Visit Denver Requirements 3-5 years of related professional experience in marketing, advertising or promotions Demonstrated success in planning and executing multi-channel marketing campaigns Strong project management skills with the ability to manage multiple deadlines Experience with media planning, analytics and reporting tools Excellent verbal and written communication skills Experience with budget management Able to balance multiple priorities and stay organized in a dynamic environment Preferred Experience working with, and providing direction to, creative teams Familiarity with audience segmentation, digital marketing tools and CRM platforms Knowledge of the Denver cultural landscape Benefits Free RTD EcoPass; free DAM Family Membership; 4 hours of personal time plus Colorado paid sick leave; Employee Assistance Program; Headspace subscription; 403(b) Retirement Plan with immediate eligibility to contribute; 3% non-elective contribution and 2% match program after one year and 1,000 hours Comprehensive medical/dental/vision plan for full-time and flex-time roles (extensible to domestic partner, spouse, and children) DAM 100% paid Life Insurance; Short/Long Term Disability Generous sick and vacation paid time off and one personal day Ten paid holidays Free Telehealth Two weeks Paid Parental Leave