Ads Specialist

As a Meta Ads Specialist, you will own the end-to-end strategy, setup, execution, and optimization of paid campaigns across Facebook and Instagram. Your goal is to maximize client ROI by combining data-driven audience targeting, creative A/B testing, and continuous budget management to drive qualified leads, sales, and conversions. **Key Responsibilities** * **Campaign Strategy & Execution:** Build, launch, and manage full-funnel Meta ad campaigns, including custom, lookalike, and retargeting audiences. * **Performance & Optimization:** Track key metrics (ROAS, CPA, CTR, conversion rates) and adjust daily targeting, placements, and budgets for peak performance. * **Creative Testing & Reporting:** Partner with creative teams to test direct-response ad copy and visuals, and deliver clear, actionable reports on campaign performance. * **Tracking & Technical Setup:** Manage Meta Business Manager, Pixels, and Conversions API (CAPI) to ensure accurate event tracking and attribution. **Ideal Profile** * **2+ years** of hands-on experience independently managing Meta ad campaigns with proven performance success. * Strong technical grasp of **Meta Pixel, Conversions API, and Meta Business Manager**. * Data-driven mindset skilled in **A/B testing, budget scaling, and CRO strategies**. * Bonus points for familiarity with **GA4, GTM, Looker Studio**, or e-commerce/lead-generation funnels . **_RATE : $8 per hours_** **_PST Los Angeles Timezonee_** **_Benefits:_** * **_Paid training_** **_Work Location: Remote_**