Account-Based Marketing Strategist

A company is looking for an Account-Based Marketing Strategist. Key Responsibilities Design and lead ABM programs targeting Tier-1 accounts Partner with Sales to identify target accounts using intent data and firmographics Create personalized messaging and assets tailored to specific personas within target accounts Required Qualifications 5+ years in B2B Marketing with experience managing multiple clients or business units Proficiency with ABM platforms and CRM/MAP tools Ability to interpret intent data and marketing analytics Capability to pivot focus between high-touch ABM accounts and broader marketing strategies Strong ability to adjust tone and value propositions based on industry-specific nuances