Jobs in Grand Rapids

Best Version Media in Grand Rapids, MI seeks a field-based, in-person sales professional to build a local book of business. Sell advertising for local print magazines and companion digital products, with control over your schedule. You’ll work on a 1099 basis with no base salary, earning a recurring commission (70-80%) based on monthly sales and performance. Training and ongoing support are provided in a collaborative, growth-focused environment.

Digital Limelight Media is a dynamic web design and digital advertising agency based in Grand Rapids, Michigan. Your expertise in performance marketing, media buying, and digital analytics will be essential in driving successful marketing initiatives that elevate our clients’ online presence and business growth. Plan, create, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and Bing Ads. Monitor campaign performance using web analytics tools like Google Analytics and Google Tag Manager; analyze media performance analytics to inform optimization strategies. Proven experience in performance marketing with a strong understanding of paid search marketing (SEM) and social media advertising.

OtterBase is seeking a Production Coordinator to coordinate and support marketing and advertising production initiatives. This role manages workflows, schedules, and cross-functional partnerships, acting as a subject matter expert on production systems and best practices.The successful candidate will identify efficiency opportunities, lead process improvements, and ensure quality deliverables across multiple channels and partners. Strong communication and technical skills are essential.#J-18808-Ljbffr

Digital Marketing Specialist - AdvertisingJoin to apply for the Digital Marketing Specialist - Advertising role at Ferris State University College of Business Join to apply for the Digital Marketing Specialist - Advertising role at Ferris State University College of Business This position will collaborate with internal teams to align ad messaging with enrollment goals, analyze campaign performance, and make data-driven decisions to enhance conversion rates and ROI. Experience creating content for marketing campaigns Essential Duties/Responsibilities: Execute digital advertising campaigns across Google Ads, Meta Ads, and other paid media platforms. Skills and Abilities: Strong knowledge of paid media platforms, analytics tools (Google Analytics, Meta Business Suite), and PPC best practices.

This role involves researching hand tools and their applications to create technical marketing content across various media platforms. The specialist will lead content projects, develop visual and written storybooks, and collaborate with product development to communicate product features to users.

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. Applies market insights, campaign data, and consultative sales techniques to design and deliver integrated, multi-platform media strategies aligned to client objectives and measurable business outcomes across linear, streaming, and digital channels. Customarily prospecting, developing, and maintaining local client relationships away from home or office within assigned territory to achieve revenue targets Support a culture of inclusion in how you work and lead. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Smallegan Real Estate in Grand Rapids, Michigan, is seeking a highly driven Digital Marketing Performance Specialist to enhance marketing efforts through paid advertising, SEO, and lead generation. This role combines strategy and execution, focusing on campaign building, performance analysis, and continuous optimization. Ideal candidates will contribute actively to business growth and measurable improvements. Compensation ranges from $21 to $24 hourly. #J-18808-Ljbffr

Full Circle is seeking a Digital Marketing Specialist to drive paid media campaigns, social content, webinar production, and email marketing for a diverse client portfolio. You'll work with account, media, and creative teams to execute programs across digital channels, ensuring on-brand, on-schedule delivery and performance optimization. In this hands-on role you'll manage content calendars, coordinate assets, track performance, and support events from setup to reporting.

TrailerFunnel is looking for an experienced Google & Facebook Ads Specialist with experience in SEO to join our digital marketing team. This position will be responsible for managing and optimizing paid advertising campaigns across Google Ads and Meta/Facebook, while also understanding how SEO, website content, landing pages, and conversion optimization impact overall marketing performance. Participate in client strategy and account review meetings Communicate campaign performance and recommendations clearly Review client websites and identify marketing opportunities Work with internal team members on websites, SEO, content, and advertising Maintain accurate documentation of campaign changes and strategies Stay current with Google, Meta, SEO, analytics, and digital marketing changes Proficiency in web analytics reporting tools such as Google Analytics, Google Tag Manager, and other SEO tools for tracking campaign success. You'll gain experience working with Google Ads, Meta Ads, SEO, websites, analytics, landing pages, content, and conversion optimization across a variety of client accounts.

Bachelor's degree or equivalent combination of education and experience.2+ years of experience in advertising operations, digital media, marketing operations, business operations, or project coordination.Strong organizational skills with exceptional attention to detail.Excellent written and verbal communication skills.Analytical mindset with the ability to interpret operational data and identify trends.Ability to manage multiple priorities in a fast-paced environment.Proficiency in Microsoft Office and Google Workspace.Interest in advertising technology, digital publishing, and operational excellence.Desire to learn technical systems and build expertise across Revenue Operations. Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, energy, finance, healthcare, staffing, and workforce solutions. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote. An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change.

The Director of Commerce Media will lead activation strategy and integrated media planning across various retail media networks and digital platforms. This role involves developing cohesive media plans that drive conversion and ROI while serving as a strategic partner to clients and internal teams.

Description: This position coordinates and supports the execution of marketing and advertising production initiatives by managing workflows, operational processes, and cross-functional partnerships. Coordinate and manage production schedules, workflows, and dependencies to support the execution of marketing and advertising initiatives. Partner with cross-functional teams, business partners, and technology resources to support production initiatives, operational priorities, and successful project execution. Strong experience managing multiple projects with cross-functional teams. Strong organizational skills.

Scheduling and Calendar Management: Coordinate and manage schedules for team members, including setting up meetings and organizing logistics.Client Communication: Serve as the primary point of contact for clients, handling inquiries and ensuring timely responses.Documentation and Record Keeping: Create, organize, and maintain project documents, reports, and files, ensuring easy accessibility and accuracy.Data Entry: Input and manage data in various systems, maintaining data integrity and organization.Office Coordination: Assist in the preparation of meeting materials, arrange travel logistics, and manage office supplies.Process Support: Help streamline administrative processes to enhance efficiency and productivity within the team.General Administrative Duties: Perform a variety of tasks such as filing, data management, and supporting team members as needed.What We’re Looking For: 2+ years of administrative experience, preferably in a fast-paced environment.Detail-oriented with strong problem-solving skills.Ability to prioritize tasks and manage time effectively.Benefits: 401(k) with company matchHealth, dental, and vision insuranceLife insuranceGym MembershipPaid time off and holidaysPaid sick time· Monday to Friday schedule Note: This job description is a general outline of responsibilities and qualifications and is not exhaustive. Administrative: 3 years (Required)Agency Assistant: 3 years (Required)Location:

The Director, Commerce Media is responsible for leading activation strategy and integrated media planning for Commerce clients, ensuring programs are designed to meet client objectives, drive measurable business outcomes, and support growth across the connected commerce ecosystem. This role will partner closely with client leads, strategy, creative, analytics, and commerce media teams to develop and guide media plans across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Albertsons, ADUSA, Instacart, Shipt, and regional partners, as well as retail media technology and partner platforms such as Criteo, CitrusAd, Pacvue, Skai, CommerceIQ, and The Trade Desk. Lead commerce media activation strategy across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Instacart, Albertsons, ADUSA, and regional partners, ensuring plans are aligned to client objectives, retailer priorities, and measurable business outcomes.Guide integrated media planning across onsite, offsite, search, display, CTV/OLV, paid social, in-store media, incentives, and other third-party commerce activation tactics.Serve as a senior strategic partner to client leads and commerce media teams, acting as a bridge between client objectives, retailer opportunities, media execution, and performance optimization.Actively contribute to media account strategy, including KPI development, budget allocation, vendor and partner selection, test-and-learn priorities, performance tracking, and ongoing industry monitoringBuild and present strategic media recommendations, business reviews, and activation plans that translate client goals into clear, actionable commerce media solutions.Collaborate with cross-functional teams, including client engagement, strategy, creative, analytics, operations, agency partners, retailer partners, and ad technology partners to ensure advertising strategies are connected to broader business objectives.Partner with analytics and media teams on post-campaign analysis, identifying insights, implications, and recommendations that support repeat business, performance improvement, and organic growth.Maintain strong working relationships with retail media networks, media agencies, technology partners, and internal stakeholders to identify new opportunities, improve executional efficiency, and advance client outcomes.Stay current on retail media, marketplace, programmatic, shopper marketing, and commerce industry trends to proactively evolve client strategies and maintain a competitive advantage.Oversee flawless media execution in compliance with client-approved processes, ensuring proactive communication, cost management, optimization, and continuous improvement across assigned programs.Manage stewardship responsibilities, including tracking time worked by project, maintaining margins, and proactively managing hours and scope in partnership with client service teams.Other duties as assigned Knowledge, Skills and Abilities Requirements: Strong command of retail media networks and commerce platforms, including Amazon, Walmart Connect, Target/Roundel, Kroger/KPM, Instacart, and other primary retail media partners.Strategic thinker with the ability to translate shopper, retailer, media, and client business objectives into actionable commerce media plans.Adept at analyzing results, synthesizing data, identifying insights and implications, and developing clear, actionable recommendations.Confident presenter and persuasive communicator with the ability to explain complex data, media strategy, and performance recommendations to clients and internal stakeholders.Strong cross-functional collaboration skills with the ability to operate across client engagement, strategy, creative, analytics, operations, retailer, and agency teams.Ability to manage multiple priorities, concurrent clients, deadlines, and campaign workstreams in a fast-paced environment.Strong partner management skills, including identifying partnership opportunities, evaluating vendors, supporting negotiations, and ensuring excellence in execution.Player-coach mindset with the ability to mentor team members, support specialists, and help elevate commerce media expertise across the broader organization

Wedgwood Christian Services seeks a creative Digital Marketing & Web Strategist to lead and strengthen its digital presence. The role manages website strategy, advertising, SEO, marketing automation, analytics, and CRM integrations while ensuring consistent communication across digital platforms. The candidate should have a Bachelor's in marketing or related field with 3+ years in digital marketing, WordPress experience, proficiency with Google Analytics and Ads, and strong communication skills.

The Digital Marketing Manager leads Dekko's digital marketing strategy and builds a connected customer experience across our digital channels, website, e-commerce, and customer portal. Own and execute an integrated digital marketing strategy aligned to Dekko's growth priorities and revenue goals.Lead account-based marketing for high-value accounts and priority segments, using D&B, HubSpot, and sales insights to personalize outreach and generate opportunities.Plan and run integrated campaigns across email, social, search, paid advertising, video, webinars, and landing pages.Manage Dekko's website, e-commerce, and customer portal content — pages, navigation, forms, calls to action, search visibility, and conversion paths.Create and edit digital assets (video, social, ads, email, web graphics) in Adobe Creative Cloud or comparable tools, within brand standards.Run the lead and customer lifecycle in HubSpot: capture, scoring, nurturing, routing, sales handoff, and re-engagement; keeping lists, segmentation, and campaign tracking accurate and compliant with privacy and consent standards.Report on digital performance through HubSpot and analytics dashboards, showing how campaigns contribute to engagement, leads, pipeline, and revenue.Test new channels, creative approaches, and AI-enabled tools, then standardize what works.Partner with Marketing, Product Management, Sales, and IT to connect digital initiatives with customer needs, commercial priorities, and system capabilities. Five or more years in B2B digital marketing or demand generation, with results you can point to in lead quality, conversion, and pipeline.Hands-on HubSpot experience as a day-to-day user — campaigns, workflows, lists, social publishing, and reporting.Experience managing website and/or e-commerce content in a CMS, and improving conversion.Practical understanding of how lead data flows between a CRM and a marketing platform, and how lead scoring and attribution work in practice. You won't be building integrations, but you need to know what the data is telling you.Strong writing, analytical, and project management skills.Bachelor's degree in Marketing, Marketing Analytics, or a related field — or equivalent experience and a portfolio that demonstrates it.Preferred: At Dekko, you’ll be part of more than just a company; you’ll join a team of passionate people who truly care about what they do and who they work with.

Digital Advertising and Ecommerce Experience: You should have at least 5 years of experience in digital advertising and ecommerce, including setting strategy and implementation. At UFPI it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case including experience and geographical location. Other Benefits Include:Medical insurance The Company is an Equal Opportunity Employer. We enjoy watching each other build great careers and take advantage of the many opportunities we have to advance.

The Social Media & Community Coordinator will manage the online presence for HopCat and Stella's Lounge by creating content, scheduling posts, and engaging with the community. This role involves capturing photo and video assets, drafting social copy, and tracking performance metrics to support marketing campaigns.

The Marketing Specialist will develop and implement strategic marketing and communication plans across multiple channels including email, web, and direct mail. The role involves managing project roadmaps, creating targeted messaging, and analyzing campaign performance to improve member engagement and retention.

The Digital Marketing Specialist will manage and execute digital content development, website optimization, and growth initiatives. Responsibilities include maintaining CMS platforms, implementing SEO/SEM strategies, and analyzing performance data to improve digital engagement.

Deckorators is seeking a Marketing Specialist to support brand growth, product marketing initiatives, and retail partnerships. The role involves coordinating marketing projects, managing sales tools and collateral, and assisting with trade shows and promotional programs.

The Social Media Manager will lead a team to develop and execute organic content strategies across various platforms for Corewell Health. This role involves managing internal and external communications, overseeing marketing initiatives, and using performance data to improve audience engagement and brand trust.

The Marketing Coordinator will support the marketing team by managing project timelines, maintaining data reports, and assisting with creative collateral and community initiatives. This role involves coordinating vendor communications and tracking campaign performance to help grow the company's brand presence.

The Growth Strategist will own cross-channel marketing strategy for DTC and ecommerce clients at a performance agency. The role involves managing client relationships, developing AI-driven workflows to optimize performance, and driving business outcomes across paid media, SEO, and email channels.

The Event Marketing Associate will represent the brand at various community events and home shows. The primary responsibilities include engaging with potential customers, managing booth setups, and scheduling in-home consultations for bath remodeling services.

This position will lead the development and execution of marketing campaigns for author-driven frontlist titles for Zonderkidz and Blink YA Books.This role works closely with the VP of Marketing and serves as strategist and relationship contact for authors, driving launch strategy and execution for their books, from positioning and messaging through launch, PR, and post-launch performance.This candidate is a marketing innovator who inspires trust and confidence in internal and external stakeholders, and capable of handling multiple projects all at different stages in the marketing cycle with expertise and passion.Our ideal candidate is a seasoned marketing leader with an interest in children’s publishing and familiarity with the ever-changing digital marketing landscape. This position will lead the strategic development of select book marketing campaigns and develop an integrated marketing strategy and plans, in coordination with the vice president of marketing. The marketing director will work with the vice president of marketing and other marketing team members in a coordinated approach to bring awareness to and engagement with children’s and teen titles and authors.Our preference is to fill this position in Grand Rapids, MI but we are also open to qualified candidates that are located outside of this area. Travel may be required based on the need of the business.ResponsibilitiesCreates vision for and implements several key author-driven marketing programs.Communicates with internal leadership, with editors, authors, sales, and retailers.Develops and implements strategic individual book marketing campaigns working closely with cross functional partners including research/consumer insights, editors, authors, agents, sales, and retailers.Pursues strategic partnerships with companies, retailers, and influencers to drive book sales.Creative ability to craft effective messaging, branding, marketing storytelling, and digital campaigns.Focus on continually improving existing marketing practices while staying attuned to trends and new opportunities.Understand how to analyze research and apply it to actionable, strategic decisions.Develop and strengthen relationships with key sales accounts and sales representatives.Manage title marketing budget for assigned projects, adjusting based on revenue expectation and goals.Work closely with marketing managers to implement a strategic Amazon marketing and advertising campaign for each title as assigned including stores, A+ content, SEO and keyword strategy, and advertising.Build video strategy for key titles and execute across video-centric platforms such as YouTube, TikTok, and Instagram.Develop and execute eBook and audio book promotional strategies for Zonderkidz in collaboration with Digital Sales team.Measure success, trends, and ROI of marketing initiatives.Participate in presentations for title alignment meetings, sales conferences, retailer specific meetings, and other meetings that arise with internal partners and the executive team as well as external partners.Proactively participate in regular marketing meetings.QualificationsWork Experience/Knowledge:7-8 years in a marketing or related field role.Experience with product launches.Well-versed in digital marketing campaigns.2+ years of people management experience preferred.Education: Bachelor's in Marketing, Digital Marketing, or related field. Knowledge in the inspirational, entertainment, or children’s product space preferred.Skills:Strong communication skills – both external communication to potential readers and retailers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents.Teamwork – this role works cross-functionally with various team members throughout the organization.Deep knowledge of digital marketing strategies and tools/applications within that space (including social media, pay-per-click advertising, email).Proven ability to develop and maintain strong professional relationships with authors, agents, colleagues, and vendors.Exceptional written and oral communications skills.Exceptional organizational skills with ability to juggle many logistics and deadlines.Strong analytical and metrics-based decision-making experience.Technical proficiency with marketing tools and programs.Amazon Marketing Services (AMS) ad platform expertise and best practices.Experience managing multiple, competing priorities, duties and/or projects.Must be able to work independently under tight deadlines.Must possess the skill to set priorities and problem solve.Personal Characteristics:Ability to interact and communicate effectively with a diverse group of people both internally and externally.

Digital Limelight Media Location: Hybrid (Grand Rapids, MI) | Full-Time Website: dlmconversion.com Digital Limelight Media is seeking a detail-oriented and results-driven Marketing Specialist to manage and execute digital marketing strategies for a portfolio of healthcare clients. Manage day-to-day marketing execution for assigned client accounts.Serve as the primary point of contact for client communication and coordination.Develop, implement, and optimize digital marketing strategies across SEO, local search, social media, and reputation management.Monitor performance metrics and analyze data to guide strategic recommendations.Review dashboards and prepare monthly client reports with insights and action items.Collaborate with internal teams to ensure timely completion of deliverables.Perform audits in Google Analytics, Search Console, and Google Business Profiles.Ensure all marketing efforts align with client goals, brand guidelines, and HIPAA-compliant best practices.Identify growth opportunities and proactively recommend improvements.Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field.3+ years of experience in digital marketing, agency experience preferred.Strong understanding of SEO, analytics, and digital marketing fundamentals.Experience with Google Analytics, Search Console, and CRM or reporting tools.Excellent written and verbal communication skills.Highly organized with strong time management and attention to detail.Ability to manage multiple client accounts in a fast-paced environment.Experience working with healthcare or regulated industries is a plus.What We Offer Competitive salary with performance-based growth opportunities.Health benefits, paid time off, and company holidays.Hybrid work environment.Clear career growth paths within DLM.Ongoing training, mentorship, and professional development.A collaborative, team-focused culture that values accountability and results.Job Type: Full-time

About the position As a key contributor to an emerging Retail Media Network, this position requires strong project management, cross-functional collaboration, creative thinking and analytical skills. Responsibilities Serve as the vendor’s point of contact throughout the campaign lifecycle.Communicate proactively with clients, vendors, and internal stakeholders regarding campaign status, timelines, requirements, and deliverables.Track vendor commitments, campaign milestones, and key deliverable dates within campaign management systems.Own campaign timelines across all media channels, ensuring deadlines and client expectations are consistently met.Escalate risks, dependencies, and potential delays to appropriate stakeholders and recommend solutions.Manage day-to-day campaign operations from brief submission through activation, optimization, and reporting.Partner with internal and external teams to ensure campaign deliverables are completed accurately and on schedule.Provide campaign guidance and coordination across sales, creative, analytics, media, and merchandising teams.Distribute regular campaign status updates, highlighting timelines, deliverables, risks, and performance trends.Collaborate with Creative Services to develop engaging, on-brand assets that align with campaign objectives and client expectations.Coordinate campaign activation across all assigned media channels and ensure quality assurance processes are completed prior to launch.Monitor campaign delivery and proof of performance to ensure contractual obligations are fulfilled.Help establish and document best practices, workflows, and campaign operating procedures.Partner with Insights & Analytics to develop client-ready post-campaign reports and performance summaries.Evaluate, recommend, and support the implementation of marketing and campaign management technologies.Maintain campaign management systems and troubleshoot operational issues as needed.Support user adoption of tools and technologies through training, documentation, and best-practice guidance.Continuously assess emerging retail media technologies and identify opportunities to improve campaign performance and operational efficiency.Support special projects and strategic initiatives as assigned.Take on additional responsibilities as business needs evolve.Requirements Bachelor’s degree in Marketing, Advertising, Communications, Business Administration or related field.Equivalent combinations of education and experience will be considered.3-5+ years of experience in digital media, campaign management, digital marketing, media planning, or retail media advertising.Strong written, verbal, and presentation communication skills.Exceptional project management and organizational abilities with demonstrated success managing multiple priorities simultaneously.Ability to build collaborative relationships with internal and external stakeholders.Highly detail-oriented with strong problem-solving and critical-thinking skills.Understanding of digital advertising channels, media planning, campaign execution, and marketing technologies.Knowledge of retail media metrics and KPIs.Strong proficiency in Microsoft Office Suite, including Excel and PowerPoint; advanced Excel skills preferred.Experience with CRM, marketing automation, campaign management, and reporting tools.Nice-to-haves

More opportunity, more impact, more purpose. As a Marketing Specialist/Lead, you’ll play a key role in supporting and shaping strategic marketing initiatives that drive firmwide growth and brand awareness. Growth & Development: From hands-on experience to professional development programs, we invest in your growth and career goals. Assist in identifying and refining target audiences, industries, and priority accounts Support development of ideal customer profiles (ICPs) through research and data analysis Analyze campaign and CRM data to identify trends across segments and industries Our associates are our greatest assets and we provide programs and benefits that encourage growth and development and align with their needs and goals.

WOOD TV8 in Grand Rapids, MI seeks a Digital Marketing Coordinator to support digital revenue through campaign deployment, analysis and reporting. You will schedule, deploy and monitor campaigns with strong organization and attention to detail to ensure optimal performance. The role emphasizes follow-up, coordination and growth in digital media and marketing. Pre-employment checks apply as part of the employment process.

AC Grand Rapids is seeking a Vice President of Marketing, Communications, and Community to lead brand storytelling, fan growth, and community presence in West Michigan. You will shape the strategic vision for marketing, communications, and match-day experience, directing a cross-functional team to execute with excellence. This senior role requires a data-driven mindset, P&L ownership, and the ability to partner with executives to drive revenue growth through integrated campaigns, partnerships,

Xtend, a Credit Union Service Organization, seeks a Communications Project Coordinator to support client-facing marketing initiatives by coordinating campaigns, creating content, managing timelines, and tracking performance across email, print, web, and social channels.The ideal candidate is organized and detail-oriented, able to juggle multiple projects in a fast-paced environment, with strong communication skills and an interest in data-driven marketing.#J-18808-Ljbffr

Good Times Marketing is seeking energetic and experienced Event Brand Representatives to represent our clients at home shows, community events, festivals, retail activations, and trade shows. We are looking for outgoing individuals who thrive in face-to-face interactions and can confidently approach strangers in a fast-paced event environment. Represent clients professionally at events and trade shows Engage attendees and initiate conversations Qualify prospects and collect lead information Schedule appointments and consultations Set up and maintain event displays and promotional materials Meet daily lead generation goals Accurately track leads and event performance Competitive hourly pay Performance bonuses available Opportunities for advancement Applicants should have prior experience in customer-facing marketing, lead generation, canvassing, event promotions, or sales.

Do you enjoy working at the intersection of business priorities, media planning, agency partnership, campaign activation, and data-driven optimization? In this role, you will help translate business and marketing priorities into paid media strategies, support campaign planning and activation across key business areas, partner with internal stakeholders and agency teams, and contribute to the success of Deloitte's audience-led marketing approach. Support paid media strategy throughout the campaign process, including planning, activation, optimization, reporting, and performance analysis.Partner with marketers and internal stakeholders to translate business goals into paid media recommendations and campaign plans.Collaborate with agency partners, channel specialists, creative teams, and cross-functional stakeholders to support successful campaign execution.Support planning and execution across a variety of paid media channels, including paid social, paid search, programmatic, ABM/OBM, and publisher-direct programs.Help develop audience, channel, budget, and media recommendations that align with stakeholder objectives and business priorities.Review campaign performance and develop insights and recommendations to improve results and inform future planning.Communicate campaign status, results, and recommendations to stakeholders in a clear and actionable manner.Support development of playbooks, best practices, templates, and process improvements that help scale Deloitte's paid media capabilities.Stay informed of changes and trends across the paid media landscape and share recommendations with stakeholders and team members. Bachelor's degree in Marketing, Communications, Advertising, Business, or a related discipline.3+ years of experience in paid media, advertising, media strategy, campaign planning, digital marketing, agency operations, or related fields.Experience supporting paid media campaigns across one or more channels such as paid social, paid search, display, programmatic, ABM/OBM, or publisher-direct media.Experience working with internal stakeholders, marketing teams, agencies, or media partners.Experience working in a matrixed organization or agency environment.Strong Microsoft Office Suite skills including Excel, PowerPoint, Word, Outlook, and Teams.Ability to travel 0-10%, on average, based on the work you do and the clients and industries/sectors you serve.Limited immigration sponsorship may be available. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

Yelp is seeking a driven Partner Account Executive to join our fast-growing Partner Sales team. This is a pure hunter role focusing on identifying, prospecting, and closing new agency partnerships that serve SMBs, with a full sales cycle from outreach to negotiation. You’ll pitch Yelp’s advertising solutions, including CPC and API integrations, to digital marketing agencies, build trusted relationships, and exceed revenue targets while coordinating onboarding for new partners.

Advance Local is hiring a Sr. Specialist in Digital Advertising in Grand Rapids, Michigan. This role demands expertise in digital advertising, focusing on analytical oversight for automotive client accounts while ensuring high client satisfaction. The ideal candidate should possess strong analytical skills and a proactive problem-solving mindset, with at least 4 years in the industry. If you're ready to drive results and connect strategic execution with client goals, this opportunity may be for you.

WXMI is seeking an Account Executive, Local in Grand Rapids, MI who will act as a trusted advisor to local businesses, delivering multi-platform advertising solutions across OTT, social media, broadcast TV and digital display. You will analyze client needs, prepare customized campaigns, and close sales to grow new and existing accounts. The role emphasizes strategic account management, data-driven negotiation, and strong client service in a hybrid work setting with opportunities for career

This includes leading client meetings, direct client communication, project quoting and billing, generating project briefs, directing internal project teams, and the overall management of projects from start to finish. In addition, they will work with existing clients to strategize new marketing activities, propose new solutions and generate more business within existing clients. Essential Functions: Develop marketing strategies and tactics for clientsGenerate proposals and project estimatesCreate and write project briefsReview project briefs with Full Circle team to understand, verify and establish clear deliverables, budgets and schedulesLead project turnovers and project reviews with creative/web teamsAttend, record and publish client meeting notes and action itemsProvide Creative Team/Production Management with dates/hours/deliverablesCommunicate progress, expectations and deliverables with clientsEnsure client receives accurate and timely delivery of projectsWork with senior agency members to service and support clientsResponsibilities: 5+ years in marketing communications experience (agency experience a plus)Business development and account management experienceExperience leading brand and marketing strategy, digital and interactive projects and traditional marketing communications such as advertising, sales collateral, photography and videoCollege level education preferably with a Bachelors degree in communications, marketing, PR or advertisingSeniority levelMid-Senior levelEmployment typeFull-timeJob functionSales and Business DevelopmentIndustriesAdvertising Services #J-18808-Ljbffr

A regional television network in Grand Rapids, Michigan is looking for a motivated sales professional to sell advertising solutions to local businesses. The ideal candidate will have a strong sales background, excellent communication skills, and experience in account management. Responsibilities include developing new business, providing customer service, and managing client relationships. The position offers uncapped sales commission and comprehensive benefits including medical and retirement plans. #J-18808-Ljbffr

Company descriptionHi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.ResponsibilitiesExecute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience‑based buying, remarketing campaigns) both independently, and in support of Campaign ManagersLead audience development, segmentation, and audience management initiatives across brands.Conduct audience overlap analyses and identify optimization opportunities.Partner with Programmatic teams to create audience activation and targeting strategies.Translate audience data and consumer insights into actionable recommendations.Analyze campaign and audience performance to inform future planning.Present audience insights and strategic recommendations to clients and internal stakeholders.Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycleMaintain and organize campaign‑specific materials in team’s shared document repositoryHandle daily campaign maintenance, including internal questions regarding tracking and status of various campaignsAssist in the development of client‑facing campaign performance reportsContribute to the assessment of inventory availability and the formulation of proposals for new client opportunitiesManage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launchTraffic campaign tags into ad exchange environmentsRun the campaign QA process to ensure accurate campaign implementation, pacing and performanceProvide monthly auditing reports to Agency partners & actualize bill/pay systems when applicableParticipate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancingQualificationsBachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent2-4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or a related field.Strong experience with audience segmentation, audience development, and audience strategy.Solid understanding of programmatic media, DSPs, and audience activation.MUST HAVE : Experience with Yahoo DSP, DV360, The Trade DeskAdditional software experience with MRI, Comscore, Nielsen, Live Ramp, Epsilon, or other audience/data platforms is a plus.Proficiency in Microsoft Office Suite with intermediate to advanced understanding of ExcelExperience developing data‑driven audience recommendations.Strong…

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As a part of The Brandtech Group , we\'re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. What you will be doing:Develop engaging, consumer-friendly copy for digital, print, social, email, and video content.Craft persuasive, action-oriented messaging for advertising campaigns, promotional materials, and product storytelling.Adapt tone and messaging to fit different audiences, platforms, and campaign objectives.Ensure all copy adheres to BISSELL’s brand voice, messaging strategy, and style guidelines.Write SEO-optimized copy for digital platforms, ensuring content is discoverable and high-performing.Develop compelling product descriptions and packaging copy that highlight BISSELL’s unique value propositions.Work with Creative Directors, Art Directors, and Designers to bring creative ideas to life.Support marketing and brand teams in developing content that aligns with campaign strategies and business objectives.Assist in the creation of storyboards, video scripts, and motion graphics messaging.Partner with the legal and compliance teams to ensure copy meets regulatory requirements.Research and analyze consumer insights, market trends, and competitor messaging to strengthen brand storytelling.Stay ahead of content marketing trends, bringing fresh ideas to the team.Utilize GenAI-powered writing tools to enhance productivity, refine messaging, and streamline workflow efficiencies.Manage multiple projects simultaneously, meeting deadlines and maintaining high-quality standards.Maintain a library of brand copy assets, ensuring consistency across all consumer-facing materials.What you need to be great in this role:2+ years of copywriting experience in advertising, marketing, or a creative agency environment.Exceptional storytelling and conceptual thinking skills.Ability to write for multiple platforms, including digital, social, video, and print.Strong command of grammar, punctuation, and brand tone consistency.SEO knowledge and ability to optimize copy for digital platforms.Familiarity with marketing and advertising best practices.Ability to interpret briefs, develop creative concepts, and execute them effectively.Strong collaboration skills, with experience working closely with designers, strategists, and marketing teams.Interest in GenAI and automation tools, with a curiosity about their potential to improve creative workflows..Proficiency in Microsoft 365 and Mac OS.Background in consumer product marketing or retail advertising.Experience writing product descriptions and packaging copy.Knowledge of UX writing and content strategy for websites and apps.Familiarity with AI-powered text generation tools.Experience crafting email marketing campaigns and CRM messaging.At the time of this posting, the base salary for this position may range from $68,000.00 to $76,000.00. Do you have the right to work in the country that you are applying for the role? Do you now, or at a future date, require visa sponsorship to work in the country that this role is located in?

Catalyst IQ is at the forefront of digital marketing and technology, created by integrating the top brands of Advance Automotive: Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to achieve growth with innovative and efficient solutions. Assist in crafting, managing, and optimizing digital advertising campaigns across platforms such as Google, Microsoft, Meta, and others.Monitor performance and contribute to optimization efforts through data analysis and research.Utilize AI tools for reporting, research, content development, campaign management, and process enhancement.Identify ways to enhance efficiency by integrating AI and automation into daily workflows.Analyze campaign data to uncover trends, opportunities, and actionable insights.Support the creation of reports, dashboards, and performance summaries for internal teams and clients.Collaborate with team members to implement digital marketing strategies and client projects.Contribute to the improvement of internal tools, documentation, and processes.Remain updated on digital advertising trends, platform innovations, and emerging AI technologies.Demonstrate a proactive learning attitude towards new technologies and best practices.Qualifications Catalyst IQ is an innovative automotive marketing technology company that provides data-driven advertising solutions to OEMs, regional associations, and dealerships. About Advance Automotive: Established in 2017, Advance Automotive is a collection of businesses delivering AI-powered marketing solutions to the automotive sector.

Captura Hall is seeking a motivated Advertising Agent to join our Grand Rapids team. You will develop, plan, and implement advertising strategies that align with client objectives and work with the marketing team to deliver campaigns that drive results.This full-time role offers strong career growth opportunities for those passionate about advertising and client success. Responsibilities include market research, building client relationships, and collaborating with creative teams to design#J-18808-Ljbffr

This position will lead the development and execution of marketing campaigns for author-driven frontlist titles for Zonderkidz and Blink YA Books.This role works closely with the VP of Marketing and serves as strategist and relationship contact for authors, driving launch strategy and execution for their books, from positioning and messaging through launch, PR, and post-launch performance.This candidate is a marketing innovator who inspires trust and confidence in internal and external stakeholders, and capable of handling multiple projects all at different stages in the marketing cycle with expertise and passion. Our ideal candidate is a seasoned marketing leader with an interest in children’s publishing and familiarity with the ever-changing digital marketing landscape. The candidate is a strategic and tactical leader in working with the vice president of marketing to plan and manage marketing activities for our frontlist books to achieve sales goals. The marketing director will work with the vice president of marketing and other marketing team members in a coordinated approach to bring awareness to and engagement with children’s and teen titles and authors. Work closely with marketing managers to implement a strategic Amazon marketing and advertising campaign for each title as assigned including stores, A+ content, SEO and keyword strategy, and advertising.

You'll own strategy and execution end to end — planning campaigns, managing budgets, optimizing performance, and building the reporting infrastructure that keeps leadership informed. This role reports to the Chief Marketing Officer and works closely with our Growth Marketing Manager and Social Media Manager. What You'll DoPlan, launch, and optimize paid campaigns across Meta, Google, YouTube, and emerging platformsManage budgets, bids, targeting, and creative testing to drive qualified leads at an efficient cost per acquisitionDesign and run structured A/B and multivariate tests to lower CPA, improve lead quality, and diversify lead gen channelsBuild and maintain reporting and analytics infrastructure for real-time visibility into campaign performance and marketing ROIConfigure and maintain GHL attribution from first touch through booked appointment and closed clientDevelop and execute SEO strategy to grow organic visibility for our ideal client profileLead AEO efforts to position our brands as cited, trusted sources in AI-driven searchDeliver performance reporting and manage ad campaigns for agency clientsStay current with platform algorithm changes, privacy/tracking shifts, and digital advertising trendsCollaborate across teams to keep messaging compliant, on-brand, and aligned with organic, email, and content effortsGenerate accompanying ad copy for the ads created as a team Working knowledge of technical and content SEOFamiliarity with AEO and how AI-driven search surfaces and cites contentUnderstanding of how paid and organic search work together Strong written and verbal communication skillsAbility to manage multiple campaigns and clients simultaneouslyOrganized, detail-oriented, and comfortable with stakeholder reporting

We've focused that work on nonprofits and municipalities, partly because they've been underserved by quality creative or strategic content and web support, and partly because we love making compelling creative for public issues as much as we love pushing conversions for our business clients. That comes down to the people here, who are some of the best in the region at this work and that's what we're hoping you'll become a part of. Who We Are Well Design Studio is a creative studio working across brand, marketing, content, and web. That comes down to the people here, who are some of the best in the region at this work and that's what we're hoping you'll become a part of. Plan, build, launch, and optimize campaigns across Meta, Google Ads, LinkedIn, TikTok, YouTube, programmatic display, CTV, streaming audio, digital OOH, geofencing, and other paid platforms Build media strategies that fit each client's goals, budget, and audience Place media buys: targeting, bidding, placements, budgets, and pacing across platforms Watch performance daily and adjust targeting, creative, messaging, and placements to improve results Manage our media‑seller relationships, staying in regular contact with our out‑of‑home, radio, and local sports partners to line up placements and rates Research audience, competitor, and market research to find where campaigns can grow Update and resize ad creative and copy in-platform to keep tests moving Work closely with our designers, developers, content creators, and strategists so campaigns stay on‑brand Lead client communication on your accounts: strategy, reporting, and recommendations, while serving as their strategic advisor Present monthly reporting and build dashboards for clients Keep up with platform changes, attribution models, privacy shifts, and new ad tech Pitch in on agency growth through case studies, award submissions, and internal projects

Best Version Media in Grand Rapids seeks driven sales professionals to consult with local business owners, presenting multi-channel advertising packages and building a personal book of business. This turnkey independent-contractor role offers ongoing training and strong support to help you succeed. Year 1 earnings potential starts around $65,000, with Year 2 potential of $150,000+ and top performers exceeding $1M in annual sales.

Scripps Media, Inc. is looking for a Sales Support Specialist in Grand Rapids, Michigan. In this role, you will support the sales department to ensure smooth operations and excellent customer service. Your responsibilities include contacting clients regarding advertising materials, assisting in creating ad copy, and generating sales reports. The ideal candidate has a high school diploma and at least 2 years of experience in administrative or sales support. Strong organizational skills and proficiency in Microsoft Office are essential.

Advertising AgentAt Captura Hall, we believe that impactful advertising goes beyond promotionit's about creating meaningful connections between brands and their audiences. Our team specializes in innovative strategies that combine creativity with data-driven insights, helping businesses thrive in a competitive market. With a culture built on collaboration and growth, we empower our team to reach their full potential while delivering exceptional results for our clients.Job DescriptionCaptura Hall is seeking a motivated and creative Advertising Agent to join our growing team in Grand Rapids. In this role, you will develop, plan, and implement advertising strategies that align with client objectives. You will work closely with the marketing team, analyze market trends, and deliver campaigns that capture attention and drive results.

Other duties may be assigned. Digital Strategy & Channel Leadership - Lead the development of integrated digital strategies across Paid Media, Owned Media, and E-commerce - Define the role of each channel within the consumer journey and overall brand strategy - Translate business objectives into clear digital plans with defined KPIs and success metrics - Provide recommendations on investment allocation and optimization based on performance and business priorities Performance Management & KPI Ownership - Own the definition and tracking of KPIs across all digital channels (monthly and yearly) - Ensure performance is measured against clear targets and benchmarks - Identify performance gaps and proactively recommend corrective actions - Deliver structured, decision-oriented reporting with insights and forward-looking recommendations Campaign Planning, Execution & Optimization - Lead the development of end-to-end communication plans for key campaigns - Ensure each campaign includes clear objectives, target audience, channel roles, and KPIs - Oversee campaign execution across Paid Media, Owned Media, and E-commerce - Monitor in-flight performance and drive ongoing optimization and adjustments - Conduct post-campaign analysis and apply learnings to future initiatives Content & Consumer Experience Alignment - Ensure consistency of messaging and storytelling across all digital touchpoints in collaboration with the Brand Management team - Define content needs by channel and work with internal teams and agencies to deliver required assets - Align paid, owned, and earned media efforts to create a seamless consumer experience E-commerce & Digital Shelf Optimization - Lead digital strategy and performance tracking across key e-commerce platforms (e.g., Instacart, DoorDash, etc.) - Define KPIs and success metrics tied to business outcomes (e.g., sales, ROS, conversion) - Develop and implement test-and-learn frameworks to optimize performance and investment - Collaborate with Trade Marketing and Sales teams to align digital efforts with commercial priorities Website & Owned Media Management - Define the role and strategy of the website and owned digital platforms within the ecosystem - Establish KPIs and success metrics aligned with business objectives - Oversee performance tracking, content updates, and continuous optimization - Ensure the website effectively supports engagement, conversion, and brand storytelling Agency & Vendor Management - Lead day-to-day management of media agencies, platform partners, and digital vendors - Ensure deliverables meet expectations in terms of strategy, execution, and performance - Challenge and guide partners to continuously improve outcomes and efficiency - Lead agency active search and continuous improvement AI, Data & Digital Innovation - Identify opportunities to leverage AI tools and technologies to enhance consumer engagement, content effectiveness, and overall digital performance across Paid Media, Owned Media, and E-commerce - Support the development of an AI readiness approach, ensuring digital touchpoints (website, media, e-commerce platforms) are structured to enable better data utilization and optimization - Partner with internal teams and external partners to explore how AI can improve targeting, personalization, content generation, and campaign performance - Ensure digital assets and platforms are optimized for emerging AI-driven discovery (e.g., AI search, recommendation engines, retail media algorithms) - Evaluate and test new AI-driven tools or capabilities that can improve efficiency, insights generation, and decision-making Cross-Functional Collaboration - Partner with Brand, Creative, Trade Marketing, and Sales teams to ensure alignment - Support integrated planning across campaigns, content, and commercial initiatives - Communicate digital strategy and performance clearly to internal stakeholders QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. A.) - While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear.