Jobs in Fort Lauderdale

12 opportunities in advertising

Digital Marketing Manager (Fort Lauderdale, FL - US)

World Travel Holdings

ft-lauderdale, Florida | 2 weeks ago

The Digital Marketing Manager will lead digital strategy and lead-generation programs across recruitment and consumer marketing channels. The role involves managing websites, paid search, social media, SEO, and CRM-enabled lead nurturing to drive business goals. The manager will also oversee third-party partners and coach internal team members to ensure campaign performance.

Full-Time

Marketplace Advertising Analyst

Great HealthWorks

ft-lauderdale, Florida | Aug 21

They will be responsible for executing on the budget and forecast of advertising dollars. They will be responsible for weekly performance reporting to Brand Managers and other key stakeholders. Build and continue to adjust customer avatars for advertising targeting cross-functionally with the help of Brand Managers.Define and track advertising relevancy metrics to assess performance and identify areas for optimization.Maintain strong optimization routine and structure utilizing Scale Insights and other relevant tools to hit weekly and monthly TACOS, ACOS, and PPC revenue targets.Manage global advertising budget, ensuring efficient allocation to maximize ROI while maintaining budget discipline.Ensure that the revenue and acquisition targets are met by brand.Run historical reports and create analysis for Amazon, Walmart, and TikTok Shop sales and advertising spend.Perform other duties as assigned. Experience with planning, budgeting, and executing advertising strategy for product launches. Strong understanding of Marketplace Advertising platforms including Amazon, Walmart, and TikTok Shop.Experience with Amazon DSP and OTT is preferred.Advanced Excel Skills – create formulas, pivot tables, charts, and graphs.Advanced PPC/Advertising Software: Be able to maneuver and manipulate campaigns and get granular to the keyword level of bid adjustments and reporting.Familiarity with Scale Insights or similar is preferred.Advanced Critical Thinking: Be able to make decisions and adjustments with minimal direction.Strong Analytical Skills with the ability to interpret data and make data-driven decisions.

Full-Time

Digital Advertising Manager

ChatGPT Jobs

ft-lauderdale, Florida | Jun 23

Manage Google Ads campaigns across multiple brands and locationsManage Meta advertising campaigns across Facebook and InstagramBuild, launch, and optimize Search, Performance Max, Display, Local, and other campaign typesConduct keyword research, audience development, and competitive analysisMonitor campaign performance and implement ongoing optimizationsManage advertising budgets and bidding strategies to maximize performanceDevelop and execute testing strategies across ad copy, creative, audiences, landing pages, and offers Analyze campaign performance and identify growth opportunitiesMonitor and report on key performance indicators including leads, cost per lead, conversion rate, and return on ad spendBuild and maintain reporting dashboardsMaintain conversion tracking, call tracking, and marketing attribution systemsEnsure campaign tracking and attribution are functioning properly across all platformsPartner with operations and marketing leadership to evaluate lead quality and marketing effectiveness 3-7 years of digital advertising or performance marketing experienceStrong hands-on experience managing Google Ads campaignsHands-on experience managing Meta advertising campaignsExperience managing lead generation campaigns with measurable performance goalsExperience managing advertising budgets and bidding strategiesExperience with conversion tracking, call tracking, and marketing attributionExperience with Google Analytics 4 and Google Tag ManagerStrong analytical and problem-solving skillsAdvanced proficiency in Microsoft Excel and/or Google SheetsWorking knowledge of AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platformsAbility to apply AI tools to research, analysis, campaign optimization, content development, and workflow efficiency Growth in qualified lead volumeImprovement in cost per leadAccurate attribution and conversion trackingContinuous testing and optimization initiativesEfficient management of advertising budgetsContribution to practice growth objectives across the portfolio We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.

Full-Time

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