Paid Search Lead
Sweetwater Sound
fort-wayne, Indiana | 2 weeks ago
Job Requirements Sweetwater, the nation's number one online retailer of music instruments and pro audio gear, is seeking a Paid Search Lead to join our Performance Marketing team and take ownership of our paid search strategy and execution across a large, complex retail operation. Own the day-to-day strategy and direction for Sweetwater's paid search program across Google Ads, Google Search Ads 360, Microsoft, and other relevant search platforms.Serve as the primary internal point of contact and strategic partner for our paid search agency.Oversee agency performance, ensuring campaigns are aligned with business goals, channel strategy, and financial objectives.Review and provide thoughtful feedback on agency recommendations, reporting, campaign structure, bidding strategies, creative, keyword strategy, and optimization opportunities.Develop and maintain a forward-looking paid search roadmap, including new opportunities, tests, capabilities, and areas for optimization.Identify and recommend opportunities to improve efficiency, scale growth, and strengthen the overall customer acquisition strategy.Develop and champion a culture of testing, using data and sound experimentation principles to evaluate new approaches.Stay closely connected to developments in search advertising, including changes to platforms, automation, AI, consumer search behavior, measurement, attribution, and emerging search experiences.Partner with Analytics, Merchandising, Creative, Marketing, and other cross-functional teams to ensure paid search supports broader business priorities.Monitor and communicate channel performance, trends, opportunities, and risks to the Director of Performance Marketing and other stakeholders.Ensure the agency is appropriately leveraging available platform capabilities while maintaining strong strategic and financial discipline.Help establish and evolve measurement frameworks, KPIs, and reporting that clearly demonstrate the impact of paid search. 4+ years of hands-on experience managing paid search efforts, ideally with progressively increasing responsibility.Proven experience managing paid search at large scale, with significant budgets, campaign complexity, and product / keyword volume.Experience managing paid search in a retail or e-commerce environment with at least 5,000 SKUs.Strong understanding of Google Ads, Google Search Ads 360, Microsoft Advertising, shopping/product advertising, bidding strategies, campaign structure, keyword management, audience targeting, and paid search measurement. Experience with Google Tag Manager and tagging/tracking technology is preferred.Experience working directly with and managing an external paid search agency or other strategic partner, including a demonstrated ability to evaluate agency recommendations, identify opportunities, and provide clear strategic direction.Strong analytical skills and the ability to translate performance data into actionable business recommendations, including experience developing and executing testing strategies across paid search.A strong understanding of the economics of retail paid search, including ROAS, profitability, customer acquisition, conversion rates, and the relationship between media performance and merchandising/business objectives.Excellent communication skills and the ability to work effectively with both highly technical channel experts and senior business stakeholders.Bonus Qualifications We have welcomed thousands of employees and families who have joined the Sweetwater team from all over the nation and the world, and we welcome you, too, to find out why we consider a career at Sweetwater the full-time dream.
Full-Time