Xecutive Recruitment Inc.

You will partner closely with sales and leadership to drive awareness, inbound pipeline, and measurable growth. ### Responsibilities Build and execute integrated marketing plans (digital, content, email, events, and direct) aligned to company growth goalsOwn brand positioning and ensure consistency across customer-facing materials and communicationsPlan and manage presence at industry trade shows and eventsPartner with sales on lead generation, campaigns, and sales enablement (collateral, presentations, launch kits)Manage the company website, digital channels, marketing technology, and SEO programsDrive online lead generation and conversion through integrated campaigns and social channelsSupport market research and competitive intelligence to inform positioning and go-to-marketSupport product/service launches with messaging, promotion, and enablement materialsManage relationships with external agencies, vendors, and freelance creative resourcesTrack and report marketing performance (campaign ROI, lead generation, web analytics, event outcomes)Manage the marketing budget and allocate resources efficientlyTravel approximately 10% as needed### Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field5+ years of marketing experience, ideally in a B2B environmentProven experience managing integrated marketing campaigns and trade show / event programsStrong project management skills; able to run multiple initiatives at onceExperience with digital marketing tools (website CMS, email marketing, marketing automation, analytics)Experience with CRM development and improvementExcellent written and verbal communication skillsAbility to collaborate cross-functionally with sales and product/operations teams### Compensation $120,000+ base, commensurate with experience

Xecutive Recruitment Inc. is looking for an experienced Google Ads Manager to lead strategy and campaign management. The successful candidate will develop, execute, and optimize campaigns across various Google Ads platforms, ensuring performance aligns with KPIs.Applicants should have a minimum of 4 years of experience managing large-scale Google Ads accounts, with a solid track record in e-commerce or lead generation. Qualifications include Google Ads Certification.#J-18808-Ljbffr

Key Responsibilities Strategy & Campaign Management: Develop, execute, and optimize comprehensive Google Ads strategies (Search, Shopping, Performance Max, Display, and Remarketing) to achieve KPIs including ROAS, CPA, CTR, conversion rate, and revenue targets.Keyword Research & Optimization: Conduct thorough keyword research, competitive analysis, and negative keyword management to maximize relevance and efficiency.Ad Creation & Testing: Write high-converting ad copy, develop extensions, and run A/B tests on headlines, descriptions, landing pages, and bids.Bid Management & Budgeting: Manage daily budgets, bidding strategies (manual, Smart Bidding, Target ROAS/CPA), and auction insights to improve efficiency and scale spend profitably.Performance Analysis: Monitor campaigns daily using Google Ads, Google Analytics 4, and other tools. Provide actionable insights, reports, and recommendations to stakeholders.Landing Page & Conversion Optimization: Collaborate with web and creative teams to improve Quality Score, landing page experience, and conversion funnels.Audience & Remarketing: Build and refine audience segments, RLSA campaigns, and customer match strategies.Compliance & Quality: Ensure all campaigns adhere to Google’s policies, brand guidelines, and industry regulations.Testing & Innovation: Stay current with Google Ads updates, beta features, and emerging paid search trends; test new tactics to maintain competitive advantage.Qualifications & Experience Required:4+ years of hands-on experience managing large-scale Google Ads accounts ($50K+ monthly spend preferred).Google Ads Certification (and preferably Google Analytics Certification).Proven track record of consistently hitting or exceeding ROAS/CPA targets in e-commerce, lead generation, or B2B environments.Strong analytical skills with experience in Google Analytics 4, Data Studio/Looker Studio, and Excel/Google Sheets.Deep knowledge of search intent, Quality Score factors, bidding algorithms, and attribution modeling.Preferred:Experience in [Industry – e.g., manufacturing, industrial, B2B services, e-commerce, etc. ].Experience with Microsoft Ads, Meta Ads, or other paid channels.Familiarity with SEO, conversion rate optimization (CRO), and marketing automation tools.Experience managing agency relationships or in-house teams.Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).