World Food Program USA

World Food Program USA seeks a Deputy Director of Digital Advertising and Marketing to guide a comprehensive digital fundraising program. You will drive revenue growth, advocate for donor acquisition, and raise brand awareness through integrated paid media across search, social, display, streaming TV, and more.You will lead a small team, manage budgets, and coordinate with Finance and vendors while aligning campaigns with ROAS targets and long-term fundraising goals.#J-18808-Ljbffr

They are passionate about understanding and analyzing performance data and engaging creative thinking to design compelling advertising units. Oversee, review and occasionally manage the set-up design, execution, and optimization of high impact, multi-channel digital fundraising and advertising strategies, with a focus on Google Search, paid social, display, connected television (CTV), direct response television (DRTV), and other channels to raise funds, drive brand awareness, generate advocacy leads and acquire new donors to support WFP’s mission. In partnership with the Senior Director, articulate projections and budgets for paid advertising channels, ensuring that spend, awareness metrics, and revenue are pacing in such a way that WFP USA is achieving the maximum audience coverage. Review ad copy/assets to align with WFP USA brand guidelines and work with Manager in campaign optimizations. 8+ years of demonstrated experience implementing fundraising and brand awareness advertising campaigns across digital platforms (especially paid social, search, and display) 3+ years of managerial experience Sophisticated understanding of ads platforms (especially Meta Business Manager, Google Search, and Google Display Network) and demonstrated experience executing within each Demonstrated experience using tools (such as Google Analytics, Meta Ads Manager, Google Ads Manager, marketing performance tools and customer relationship management (CRM) systems like Salesforce to create reporting dashboards and provide insights; ability to deliver recommendations to senior MarComms team management with confidence.

The Creative Director will lead the creative and content strategy for World Food Program USA to drive brand growth and donor engagement. This role involves managing a creative team to execute multi-channel campaigns across digital, event, and partnership touchpoints.